Frequently Asked Questions (FAQs)

Why should I choose a content agency instead of a freelance writer?

Here’s what you get when you partner with Aha Media for healthcare content marketing:

• A dedicated account manager
• Access to experienced writers, editors and content strategists
• A company with 17 years and 700+ projects under its belt, working with some of the largest hospitals in the country, like Cleveland Clinic, Johns Hopkins Medicine and Stanford Health Care — the list goes on
• The industry’s most thorough quality assurance process, with multiple rounds of review and editing (see more on that)
• Regular updates on the latest healthcare digital marketing trends, innovations and success stories

Learn more about the difference between hiring Aha Media and working with a freelance writer.

Who writes the content for Aha Media?

Our product team includes writers, editors, content strategists, project managers and account managers. We have a team of 30+ staff members with an average of 15 years of experience. They’ve worked with 120+ clients, created 700+ projects and written 500,000+ pages of healthcare content.

How does Aha Media handle stakeholder interviews?

At the beginning of a project, we ask you for stakeholder contact information. From there, our team handles all stakeholder outreach, interview set-up, interviewing and any necessary follow-up. We only ask that you give your subject matter experts a heads-up that we’ll be reaching out to them.

Our writers conduct stakeholder interviews at the beginning of the content creation process. They know they’re interviewing medical professionals, many of whom are nationally renowned experts with little time to spare. We are efficient and use their time wisely.

How does Aha Media approach content writing if our company doesn’t have a style guide?

If your business doesn’t have a content style guide, we’re happy to create one for you. If that’s not an option, our writers and editors will use our Aha Media style guide, which primarily follows AP Style.

I have a lot of content already but need a more organized system. How can you help me?

We offer tools and solutions to help power your healthcare company’s long-term marketing strategy with a data-backed plan. Find out what you have, what’s missing and what actions you can take to get results across your healthcare marketing channels.

Our 360° Discovery Report™ gives you a bird’s-eye view of exactly what your content is doing. It includes:

• Stakeholder interviews
• SEO and channel analytics
• Qualitative auditing
• Competitive gap analysis

Our InSITE Findings™ report helps you learn where your content stands right now so you can determine what to do next. It includes:

• Stakeholder interviews
• Qualitative and SEO audit
• Analytics review
• Competitive gap analysis
• Draft information architecture (IA)

Learn more about our content strategy solutions.

We’re struggling with our brand voice and tone. Do you have any solutions?

Yes, we offer a Voice and Tone Workshop and Playbook. It includes engaging and dynamic exercises to help facilitate conversations among your team and decide how your brand will speak to audiences. After the workshop, we create a playbook that documents your voice and tone and includes how-to examples, dos and don’ts, tips and tricks and more.

What if I already have a team of writers, but they need guidance?

If you have writers who can create content but need some education or training, we can help. We offer full-day and half-day content workshops full of engaging exercises and learning. After the workshop, your healthcare marketing team will be able to write for the web and social media.

Do you provide virtual workshops?

Yes. Our virtual workshops have similar components to our in-person workshops. The main difference (other than not meeting in person) is the virtual workshop is spread out across multiple days. Reach out to us for more information.

What happens at one of your writing trainings?

We customize every content training to fit the unique needs of the healthcare organization. In general, here is our approach to content writing workshops:

1. Before the workshop, we spend several hours understanding what your team needs to gain from the digital writing courses, including assessing your team’s current and common challenges. Understanding your writers’ challenges helps us create a personalized workshop that focuses on the skills they need honed.
2. Workshop day is jam-packed with long-term learnings. We use materials from your own website and related fields, so your writers will be familiar with the content.
3. After the workshop, your team has the skills to create digital content with the proper writing style.