Optimize Your Website Content
Healthcare Content Strategy
How can you tell if your website content is working? If there’s room for improvement, where should you start? Our team helps you objectively assess your website and create a step-by-step optimization plan.
Get Meaningful Insights and Recommendations
Find hidden opportunities to boost your site traffic and conversion rates. We bring you insights that paint a clear picture and tactics that get you results.
Search Engine Optimization
Understand what it takes to outpace competitors in web traffic and local search.
User Experience
Map out and take steps toward creating a seamless user journey on your site.
Conversion Rate Optimization
Find out what’s preventing conversions on your webpages and blog posts.
Website Content Strategy Support
It’s always a good time to strengthen your content marketing strategy, but the best time for a refresh is before you start a new campaign or redesign. Let’s lay the groundwork now so your next move is successful.
InSITE Findings™
Sitewide Audit & Strategic Recommendations Report
If you’re picking up your marketing efforts or preparing for a redesign, start with a clear understanding of your current site.
InSITE Findings™ is an intensive audit of your website. We assess all of your web content and share holistic recommendations that align with your organization’s goals. You walk away with a prioritized list of action items that drive results.
Includes:
- Sitewide SEO audit
- Qualitative audit
- Information architecture
- Analytics deep-dive
- Competitor gap analysis
- Stakeholder interviews
Website Content Audit
Page-level SEO & Conversion Rate Optimization Tactics
Do you need to update your content, rewrite webpages or complete a website migration? Before you get to work, find out exactly how your webpages are performing with a Website Content Audit.
Your audit report tells you which pages and content to keep, merge and sunset. We also provide detailed recommendations to help you refine your information architecture and improve your existing content.
Includes:
- Page-level findings
- Page-level recommendations
- Information architecture
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
Children’s Hospital Los Angeles
Children’s Hospital Los Angeles (CHLA), a leading pediatric heart disease treatment center, saw a remarkable 141% increase in organic traffic within the first 6 months and ongoing growth.
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Increase in organic traffic
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Increase in overall Cardiology traffic
%
Increase in page views
Erin J. Mullen
Our Impact
Your Partner in Healthcare Content Strategy
Your website is in good hands with Aha Media Group. Our approach to content marketing strategy for healthcare is driven by analytics, stakeholder interviews and proven best practices.
We’re here to boost your team’s bandwidth so you can achieve quick wins and bold goals, right on schedule. Think of us as a natural extension of your content team.
Hospital and healthcare clients
Healthcare content marketing projects
Pages written and optimized
Resources
Power Up Your Healthcare Content Strategy
Explore our top 3 resources about healthcare SEO and website optimization strategy.
Optimize Your Healthcare Content: Understanding the 4 Types of SEO
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re doing enough … or if we’re doing it right … or if we’ll ever see the fruits of our labor on the Google search results pages.
But one thing we know without a doubt? Why SEO is important in healthcare. An optimized website brings in more leads. More leads can mean more patients, customers…
SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience potential. Our team follows SEO best practices with all the content we produce for our clients. So we decided to bring our SEO experts together and create SEO content guidelines…
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for quite some time, and we’ve seen hundreds of hospital websites. Many have room for improvement. We’ve noticed a few themes when it comes to hospital website…
About Aha Media Group, Your Healthcare SEO Team
Optimize your healthcare content strategy with a team of skilled health writers and strategists. Aha Media Group was founded in 2004 to expand the pool of patient-centric healthcare information online. Clear, empathetic content and savvy strategy connect patients to the care they need and health organizations to the solutions they’re looking for.
Trusted by 140 Hospitals & Healthcare Organizations
Not Sure Where to Start?
It’s hard to see the next step when you’re looking at the finish line. Speak with a member of our team to find out which option is best for your healthcare organization.