Content Writing Workshops and Training
Equip and inspire your team with a hands-on . These insightful, actionable trainings help teams elevate their skills and drive results.
Content Strategy and Content Writing Training
Transform Print Writers Into Digital Writers
Are your writers having trouble creating engaging for your brand? Are the pressures of for so many different digital outlets – , mobile and web – confusing?
The ever-changing landscape of our digital world means that writers are constantly learning new technical and strategic skills. Training in current best practices for digital will give your writers concrete skills they can apply on a daily basis.
Our digital workshops and trainings also teach teams to develop a broad understanding of digital strategy, as well as how to plan and write compelling, searchable .
Content Trainings and Workshops from Aha Media Group
We customize the writing workshop experience so your team can build the skills they need for web and social media marketing:
Full-Day Content Writer Training
The workshops are a full day, lasting 7 hours + 1 hour break for lunch. The workshop focuses on the basic skills of digital writing, the practice of writing for mobile and social media, as well as the details of content strategy
Half-Day Content Writer Training
These half-day place an emphasis on for SEO and . After the workshop, your healthcare team will be able to write for the Web and .
Social Media Training
Your marketing team will learn to write appropriate posts for social media channels like Twitter, Facebook, Instagram, LinkedIn and YouTube. Understand how to think like a user and focus on the reader.
Physician Social Media Training
Train your healthcare professionals to produce thought leadership content on social media channels. Teach doctors how to generate a social following that improves brand authority and recognition.
VP Marketing Strategy & Planning at Tanner Health System
Give Your Team a Customized Web Content Writing Course
It’s not easy to create and distribute a steady stream of quality, multichannel content that promotes your brand.
Our team knows this firsthand, having partnered with hundreds of clients on thousands of projects. We designed our content writing training with your team’s unique pressures, opportunities and goals in mind.
After participating in one of our content writing workshops, your team should be able to:
Apply best practices for writing on screens
Understand the difference between writing for mobile and writing for traditional web browsing
Understand how to think like a user and focus on the reader
Understand how and why search engines deliver search results
Research and understand how to apply keywords
Write a keyword-rich article with headlines optimized for SEO
Gain knowledge of some of the best thought leaders in the space
That’s not all. Here’s how you benefit from an :
Current best practices
Hustling to meet constant deadlines and stakeholder reviews doesn’t always leave your team much time to stay on the leading edge of your field. No worries — we’ve been digital communication experts since 2005, testing the trends to bring you the best ones. Your team walks away with fresh insights and skills in audience research, storytelling, SEO, usability and social media.
Balance of strategy and tactics
strategy is the compass, and tactics are the hiking boots. Your team gets training on both, so you reach your destination. And you leave with a map of actionable ideas to apply the very next day.
Learning kickstarts your team but doing puts them on the fast track to growth. Every training includes workshops, so team members immediately practice their new in a collaborative setting – and build confidence to keep innovating.
Fun, relevant content
training shouldn’t be boring. Get training that’s always fresh, fun and engaging. Count on us to tap into pop culture – Taylor Swift, anyone? – to shine a new light on topics like peer editing.
What to Expect From a Content Writing Workshop
We customize every content training to fit the unique needs of the healthcare organization. In general, here is our approach to content writing workshops:
Before the Workshop
We spend several hours understanding what your team needs to get out of the digital courses, including assessing current and common challenges that your team faces. Understanding your writers’ challenges helps us create a personalized workshop that spends time on the skills they need honed.
Whether your workshop is a full-day, half-day, or something else, it’ll be jam-packed with long-term learnings. We use materials from your own website, and from related fields, so your writers will be familiar with the content.
After the Workshop
Whatever your organization’s goals, we sharpen your writers’ understanding of how to craft robust, user-centered for your customers. Moving forward, your team will be better equipped to create digital with the proper .
If you have questions about
our content writing trainings,
we’re happy to help.
Reach out to us today.
Meet Your Fearless Leader (aka Expert Trainer)
Ahava R. Leibtag is the president and owner of Aha Media Group, bringing more than 20 years of experience in writing, messaging and marketing. She’s a sought-after thought leader on content strategy and content marketing.
Ahava teaches your team the essential skills that every needs to survive and thrive in the digital era. She tackles serious topics – with a delivery that doesn’t take things too seriously. Her signature blend of expertise and humor keeps teams engaged and energized during the .