Content Services

Content Writing Workshops and Training

Equip and inspire your team with a hands-on content writing workshop. These insightful, actionable content trainings help marketing teams elevate their skills and drive results.

content training workshop

Content Strategy and Content Writing Training 

Transform Print Writers Into Digital Writers

Are your writers having trouble creating engaging content for your brand? Are the pressures of writing for so many different digital outlets – social media, mobile and web – confusing?

The ever-changing landscape of our digital world means that writers are constantly learning new technical and strategic skills. Training in current best practices for digital content will give your writers concrete skills they can apply on a daily basis.

Our digital writing workshops and trainings also teach marketing teams to develop a broad understanding of digital strategy, as well as how to plan and write compelling, searchable content.

Content Trainings and Workshops from Aha Media Group

We customize the writing workshop experience so your team can build the skills they need for web and social media marketing:

Get healthcare content writing services that deliver results.

Full-Day Content Writer Training

The workshops are a full day, lasting 7 hours + 1 hour break for lunch. The workshop focuses on the basic skills of digital writing, the practice of writing for mobile and social media, as well as the details of content strategy

Get clear healthcare content writing for website redesigns

Half-Day Content Writer Training

These half-day writing classes place an emphasis on writing for SEO and social media. After the workshop, your healthcare marketing team will be able to write for the Web and social media.

From social media content to hospital content writing and everything in between — Aha Media delivers.

Social Media Training

Your marketing team will learn to write appropriate posts for social media channels like Twitter, Facebook, Instagram, LinkedIn and YouTube. Understand how to think like a user and focus on the reader.

Healthcare content writing for B2B and B2C companies

Physician Social Media Training

Train your healthcare professionals to produce thought leadership content on social media channels. Teach doctors how to generate a social following that improves brand authority and recognition.

When faced with the overwhelming task of rewriting our website content, we asked Ahava to come teach a workshop. She gave us so much insight into how writing has changed for the web, as well as real-life exercises to help us use our new skills and to write for best SEO. She was funny and engaging, and we learned so much. We’ve decided to have her out once a year to reinforce what we’ve learned. Thank you, Ahava, for teaching some old marketers new tricks!
Kelly Meigs

VP Marketing Strategy & Planning at Tanner Health System

Give Your Team a Customized Web Content Writing Course

It’s not easy to create and distribute a steady stream of quality, multichannel content that promotes your brand.

Our team knows this firsthand, having partnered with hundreds of clients on thousands of projects. We designed our content writing training with your team’s unique pressures, opportunities and goals in mind. 

After participating in one of our content writing workshops, your team should be able to:

  • Apply best practices for writing on screens

  • Understand the difference between writing for mobile and writing for traditional web browsing

  • Understand how to think like a user and focus on the reader

  • Understand how and why search engines deliver search results

  • Research and understand how to apply keywords

  • Write a keyword-rich article with headlines optimized for SEO

  • Gain knowledge of some of the best thought leaders in the space

That’s not all. Here’s how you benefit from an online content writing course:

Current best practices

Hustling to meet constant deadlines and stakeholder reviews doesn’t always leave your team much time to stay on the leading edge of your field. No worries — we’ve been digital communication experts since 2005, testing the trends to bring you the best ones. Your team walks away with fresh insights and skills in audience research, storytelling, SEO, usability and social media.

Balance of strategy and tactics

Marketing strategy is the compass, and tactics are the hiking boots. Your team gets training on both, so you reach your destination. And you leave with a map of actionable ideas to apply the very next day.

Hands-on learning

Learning kickstarts your team but doing puts them on the fast track to growth. Every training includes workshops, so team members immediately practice their new writing skill in a collaborative setting – and build confidence to keep innovating.

Fun, relevant content

Content writer training shouldn’t be boring. Get training that’s always fresh, fun and engaging. Count on us to tap into pop culture – Taylor Swift, anyone? – to shine a new light on topics like peer editing.

What to Expect From a Content Writing Workshop

We customize every content training to fit the unique needs of the healthcare organization. In general, here is our approach to content writing workshops:

Get healthcare content writing from a team that delivers ready-to-publish work.

Before the Workshop

We spend several hours understanding what your team needs to get out of the digital writing courses, including assessing current and common challenges that your team faces. Understanding your writers’ challenges helps us create a personalized workshop that spends time on the skills they need honed.

Attend insightful, actionable content writing training and workshops.

Workshop Day

Whether your workshop is a full-day, half-day, or something else, it’ll be jam-packed with long-term learnings. We use materials from your own website, and from related fields, so your writers will be familiar with the content.

Improve your healthcare content strategy and marketing ROI.

After the Workshop

Whatever your organization’s goals, we sharpen your writers’ understanding of how to craft robust, user-centered content for your customers. Moving forward, your team will be better equipped to create digital content with the proper writing style.

If you have questions about

our content writing trainings,

we’re happy to help.

Reach out to us today.

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

Writing Workshop Improved Content Production and Effectiveness

After a training session with Aha Media, an organization’s staff members learned to write better emails and increased content downloads by 900%.

Read the Case Study

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Email open rate

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Loyalty rate

Content downloads per month

Staff and leadership members

Ahava Leibtag

Meet Your Fearless Leader (aka Expert Trainer)

Ahava R. Leibtag is the president and owner of Aha Media Group, bringing more than 20 years of experience in writing, messaging and marketing. She’s a sought-after thought leader on content strategy and content marketing.

Ahava teaches your team the essential skills that every content marketer needs to survive and thrive in the digital era. She tackles serious topics – with a delivery that doesn’t take things too seriously. Her signature blend of expertise and humor keeps teams engaged and energized during the online writing course.

Book Ahava for your next training

Contact Ahava for a content workshop

Take Your Team to the Next Level

Educate and inspire your staff with a fun, dynamic workshop tailored to your specific needs.

Let’s talk about what your team needs and how we can help.