Content Marketing Workshops
Equip and inspire your team with a hands-on content marketing workshop. These insightful, actionable content trainings help marketing teams elevate their skills and drive results.
Content Strategy and Content Writing Training
Transform Print Writers Into Digital Writers
Are your writers having trouble creating engaging content for your brand? Are the pressures of writing for so many different digital outlets — social media, mobile and web — confusing?
To be an extraordinary healthcare writer you need empathy for your audience, an understanding of the front and back ends of the web, and standout writing skills.
The ever-changing landscape of our digital world means that writers are constantly learning new technical and strategic skills. Training in current best practices for digital content will give your writers concrete skills they can apply daily.
Our digital writing workshops and trainings also teach marketing teams to develop a broad understanding of digital strategy and how to plan and write compelling, searchable content.
Content Marketing Trainings and Workshops from Aha Media
We customize every content training to fit the unique needs of the healthcare organization. In general, here is our approach to content writing workshops:
The workshops are a full day, lasting 7 hours + 1 hour break for lunch. The workshop focuses on the basic skills of digital writing, the practice of writing for mobile and social media and the details of content strategy.
These half-day writing classes emphasize writing for SEO and social media. After the workshop, your healthcare marketing team will be able to write for the web and social media.
Social Media Training
Your marketing team will learn to write appropriate posts for social media channels like Twitter, Facebook, Instagram, LinkedIn and YouTube. Understand how to think like a user and focus on the reader.
Meet Your Fearless Leader (aka Expert Trainer)
Ahava R. Leibtag is the president and owner of Aha Media Group, bringing more than 20 years of experience in writing, messaging and marketing. She’s a sought-after thought leader on content strategy and content marketing.
Ahava teaches your team the essential skills that every needs to survive and thrive in the digital era. She tackles serious topics – with a delivery that doesn’t take things too seriously. Her signature blend of expertise and humor keeps teams engaged and energized during the .
Need Help Creating Valuable Content?
Use our handy website content checklist, a content marketing staple. It’ll help you balance SEO, user experience and great storytelling. This resource has been translated into four languages and downloaded more than 10,000 times.
You need this checklist for creating valuable content.