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Aha Moments

Welcome to our award-winning blog. Read on for smart tips and fresh ideas that’ll make your healthcare marketing click.

Aha Moments is a blog by Aha Media Group designed to deliver great ideas and hot tips to healthcare marketers.
Content Strategy |

How to Write Physician Bios: 5 Research-Based Tips

How Patients Choose a Doctor blog feature image
B2C Healthcare | Content Strategy |

How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios

“Meet Dr. X.” Those physician bios are a core part of your healthcare marketing strategy.…
Editorial Calendars for Healthcare (How-To Guide + Template) feature image
Content Strategy |

Editorial Calendars for Healthcare (How-To Guide + Template)

What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats,…
Move Over SEO, GEO Is the New Kid in Town blog feature image
Artificial Intelligence | Content Strategy |

Move Over SEO, GEO Is the New Kid in Town

Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping…
You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing blog feature image
Artificial Intelligence |

You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing

Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare…
Strategic Guide to Repurposing Healthcare Content for Social Media blog feature image
Social Media |

Strategic Guide to Repurposing Healthcare Content for Social Media (Minimize Your Workload, Maximize Results)

Think about how many people on your team are responsible for executing your social media…
How to Choose the Right Keywords & Get Better SEO Results blog featured image
SEO |

How to Choose the Right Keywords & Get Better SEO Results

The worst part of SEO content planning? Typing a phrase into Semrush for keyword ideas…
Upgrade Your SEO Playbook: How to Win AI Search Traffic blog featured image
Artificial Intelligence | SEO |

Upgrade Your SEO Playbook: How to Win AI Search Traffic

“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve…
Finding the Balance Between SEO & UX in Healthcare blog featured image
Content Strategy |

Finding the Balance Between SEO & UX in Healthcare

Write for the reader — not for Google. As long as you create helpful content for…
Content Findability Tips: How to Get More Eyes on Your Content blog featured image
SEO |

Content Findability Tips: How to Get More Eyes on Your Content

Hide-and-seek is one of those games you don’t really want to win. No one wants…
Healthcare Content Audits: 10 Frequently Asked Questions blog featured image
Content Strategy |

Healthcare Content Audits: 10 Frequently Asked Questions

We get it. “Audit” is a dirty word to marketers. It feels a lot like…
Case Study: Can AI Write Website Content in Plain Language? blog featured image
Copywriting |

Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original…
Website Redesign Coming Up? Start With a Solid RFP blog featured image
Website Content |

Website Redesign RFP Tips (From the Agency That’s Read 100s of Them)

A hospital website redesign is a substantial project. It’s the kind of long-term initiative many…
How to Add Healthcare Video Marketing to Your Strategy blog featured image
Content Strategy |

How to Add Healthcare Video Marketing to Your Strategy

Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes,…
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy blog feature image
Content Strategy |

Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy

The year is 1995. You’re sitting in a dark theater when a desk lamp hops…
How Important Is Plain Language in 2024? Hear From Marketing Experts blog featured images
Content Strategy | Copywriting |

How Important Is Plain Language in 2024? Hear From Marketing Experts

2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup,…
Top Hospital Commercials of 2023 [10+ Hospital Ad Examples] blog featured image
Content Strategy |

Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]

Every December, our team makes a master list of the year’s best hospital commercials. We…
10 Data-Driven Principles of Plain Language Writing blog featured image
Plain Language |

10 Data-Driven Principles of Plain Language Writing

You know what plain writing is. You know why using plain language and everyday words…
Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients? blog featured image
Artificial Intelligence |

Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?

Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written…
Marketing to Doctors? Here’s Why You Should Drop the Technical Language blog featured image
Plain Language |

Marketing to Doctors? Here’s Why You Should Drop the Technical Language

Clear language is essential to healthcare marketing. It makes health information easier to understand and…
What You Need to Know About Today's Patient Experience [WEBINAR] blog featured image
Content Strategy |

What You Need to Know About Today’s Patient Experience [WEBINAR]

Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum…
Hospital Website Redesigns: How to Prepare for a Major Update blog featured image
Website Content |

Hospital Website Redesigns: How to Prepare for a Major Update

Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart,…
The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance blog featured image
Content Strategy |

The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance

Today’s healthcare consumer has no shortage of online medical content they can access (but not…
Website Analytics for Healthcare: Which Tools Should You Use? blog featured image
Website Content |

Website Analytics for Healthcare: Which Tools Should You Use?

Are your marketing efforts working? Is your content resonating with the right audience? Does your…
How to Use Social Media for Healthcare in 2023: 6 Best Practices blog featured image
Social Media |

How to Use Social Media for Healthcare in 2023: 6 Best Practices

If you’re anything like us, your screen time is through the roof lately. But hey,…
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn? blog featured image
Social Media |

LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?

LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential…
The Anatomy of a Great B2B Healthcare White Paper blog featured image
B2B Healthcare |

The Anatomy of a Great B2B Healthcare White Paper

    How to Write a White Paper That Builds Brand Awareness and Trust With…
The Most Common Hospital Website Content Mistakes (+ How to Fix Them) blog featured image
Website Content |

The Most Common Hospital Website Content Mistakes (+ How to Fix Them)

Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare…
ChatGPT: Is It Safe to Use for Your Healthcare Communications? blog featured image
Artificial Intelligence |

ChatGPT: Is It Safe to Use for Your Healthcare Communications?

Are you up to speed on ChatGPT? Is your organization counting on you to be…
5 Hospitals Crushing It on Social Media blog featured image
Social Media |

5 Hospitals Crushing It on Social Media

With at least 95 million new posts per day on Instagram alone, there’s a lot…
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