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10 Data-Driven Principles of Plain Language Writing
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where […]
A Round of Applause for the 2023 eHealthcare Award Winners
Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]
Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Marketing to Doctors? Here’s Why You Should Drop the Technical Language
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
President of the Katalin Karikó – Drew Weissman Fan Club
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
![What You Need to Know About Today’s Patient Experience [WEBINAR]](https://ahamediagroup.com/wp-content/uploads/2023/10/Patient-Experience-Webinar-Featured-Image.png)
What You Need to Know About Today’s Patient Experience [WEBINAR]
Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October […]
Hospital Website Redesigns: How to Prepare for a Major Update
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
Website Analytics for Healthcare: Which Tools Should You Use?
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
The Anatomy of a Great B2B Healthcare White Paper
How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a […]
Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
ChatGPT: Is It Safe to Use for Your Healthcare Communications?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities […]
