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Why You Need More Personas

My 14-year-old daughter Tzophia is starting 9th grade at the end of the summer. (Gulp!) Part of getting ready for high school is buying a laptop computer. The school said a Chromebook will work. My daughter, of course, wanted the more expensive, posh MacBook. As we were searching on Amazon Prime day, it occurred to… Read more

Be All That You Can Be On Mobile

Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. As Google continues to prioritize the platform, the message is clear: You need to make the most of mobile. (See the company’s turn to mobile-first indexing.) Mobile strategy is a consistent, ongoing effort. Here are some tips… Read more

Do You Know the Difference Between Content Marketing and Sales?

A friend once asked me, “Do you know the difference between marketing and sales?” When I said no, he said, “In sales you call them. With marketing, they call you.” In content marketing, we want to develop a relationship with our customers. So isn’t that the same thing as sales? Let’s find out together if… Read more

7 SEO Tips for Your Content

For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. Answer their questions and meet their needs. And above all, provide them with unique, shareable experiences. You can’t stop there, though. Without a solid framework that meets the technical challenges of SEO, people may never… Read more

Voice Activation: Are You Ready?

Remember when touch screen technology wasn’t that good? That sure changed. And now, we have voice. In fact by 2020, Gartner predicts that 50% of all searches will be voice searches. Which means your content needs to be conversational and voice-ready. Gulp. No worries—we’ve got you covered. Voice-Assisted Technology and Your Content Siri, Alexa, Cortana… Read more