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Aha Moments

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Aha Moments is a blog by Aha Media Group designed to deliver great ideas and hot tips to healthcare marketers.
The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance blog featured image
Content Strategy |

The 3 Pillars of Effective Healthcare Content Marketing

Today’s healthcare consumer has no shortage of online medical content they can access (but not…
Website Analytics for Healthcare: Which Tools Should You Use? blog featured image
Website Content |

Website Analytics for Healthcare: Which Tools Should You Use?

Are your marketing efforts working? Is your content resonating with the right audience? Does your…
How to Use Social Media for Healthcare in 2023: 6 Best Practices blog featured image
Social Media |

How to Use Social Media for Healthcare in 2023: 6 Best Practices

If you’re anything like us, your screen time is through the roof lately. But hey,…
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn? blog featured image
Social Media |

LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?

LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential…
The Anatomy of a Great B2B Healthcare White Paper blog featured image
B2B Healthcare |

The Anatomy of a Great B2B Healthcare White Paper

    How to Write a White Paper That Builds Brand Awareness and Trust With…
The Most Common Hospital Website Content Mistakes (+ How to Fix Them) blog featured image
Website Content |

The Most Common Hospital Website Content Mistakes (+ How to Fix Them)

Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare…
ChatGPT: Is It Safe to Use for Your Healthcare Communications? blog featured image
Artificial Intelligence |

ChatGPT: Is It Safe to Use for Your Healthcare Communications?

Are you up to speed on ChatGPT? Is your organization counting on you to be…
5 Hospitals Crushing It on Social Media blog featured image
Social Media |

5 Hospitals Crushing It on Social Media

With at least 95 million new posts per day on Instagram alone, there’s a lot…
Use Social Media Trend Data to Boost Content Ideation blog featured image
Social Media |

Use Social Media Trend Data to Boost Content Ideation

Your customer personas are on point. Your content is search optimized. And your social media…
6 Best B2B Healthcare Blogs for Marketers blog featured image
B2B Healthcare |

6 Best B2B Healthcare Blogs for Marketers

It’s our job to be obsessed with content. You have to immerse yourself in your…
The Anatomy of a Great B2B Healthcare Case Study blog featured image
B2B Healthcare |

The Anatomy of a Great B2B Healthcare Case Study

How to create a case study that busy healthcare providers will read Marketing to a…
Creating Content for the B2B Healthcare Customer Journey [4 Examples] blog featured image
B2B Healthcare |

Creating Content for the B2B Healthcare Customer Journey [4 Examples]

Marketing to hospitals and other health organizations takes a very particular set of skills. No…
10 Email Tragedies to Avoid in 2023 blog featured image
Copywriting |

10 Email Tragedies to Avoid in 2023

Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates,…
Optimize Your Healthcare Content: Understanding the 4 Types of SEO blog featured image
SEO |

The 4 Types of SEO Healthcare Marketers Need to Know

SEO is the “scary monster under the bed” of marketing. It keeps marketers up at…
It’s Time to Update Your Healthcare Customer Personas: Here’s How blog featured image
Content Strategy |

It’s Time to Update Your Healthcare Customer Personas: Here’s How

Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago?…
Content Experts: Email Key in 2023 blog featured image
Copywriting |

Content Experts: Email Key in 2023

Four content experts weigh in on the importance of email marketing in 2023. Thank you…
Stats You Need Before You Send Your Next Email blog featured image
Copywriting |

Stats You Need Before You Send Your Next Email

What makes an email, well, click? What’s the just-right formula that convinces a recipient to…
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples blog featured image
Copywriting |

For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples

Sometimes, it’s not about what you say. It’s about how you say it. Especially when…
Should Your Hospital Be on TikTok? 5 Considerations blog featured image
Social Media |

Should Your Hospital Be on TikTok? 5 Considerations

Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older…
A smart phone in a person's hands with a TikTok home screen open.
Social Media |

10 Healthcare Brands to Watch on TikTok

Is TikTok the right platform for healthcare? Strange dance moves, cringey challenges, off-beat lip-synching ……
Is your style guide a potato masher or a spatula
Content Strategy |

10 (+2 NEW) Essential Elements for Your Brand Style Guide

Content style guides are like the potato mashers in your cutlery drawer. You know it’s…
Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study] blog feature image
Content Strategy |

Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]

Physician engagement matters when it comes to U.S. News & World Report rankings. During the…
Examples of Doctor Bios that Patients Love
B2C Healthcare | Copywriting |

6 Examples of Physician Bios That Attract New Patients

Hospital marketer, we get it. It’s a lot of work to crank out doctor bios…
Physician Digital Marketing Jargon
Plain Language |

How to Market to Physicians: Is Medical Jargon the Answer?

cTell me what you want (what you really really want): The doctor version. You might…
How to audit covid content
Copywriting |

How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]

Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and…
Mom looks at a computer while her infant child plays with a phone
Copywriting |

5 Pediatrician Healthcare Blogs You Should Read

You don’t always remember to ask every question at your child’s check-up. When something comes…
AI writer
Artificial Intelligence |

AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks

Updated Jan 2024 Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish…
content for a neurodivergent audience
Copywriting |

How to Create Healthcare Content for a Neurodivergent Audience

Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK,…
B2C Healthcare |

How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]

You work in healthcare because you want to help others. Of course, you want your…
successful email marketing for health systems
Copywriting |

Successful Email Marketing Campaigns Using Process and Personalization

Email is one of the most personalized forms of marketing. At least, it should be.…
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