Home Archives for Ahava Leibtag Page 5
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and education to help clients live better lives. Providers are using insurance blogs to inform consumers with juicy information that keeps them educated, aware and engaged. Here are some insurance blogs that do a good job…
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot about your online reputation. But keep going. According to experts, 3 out of 4 users click on results within the first 5 results. From indifferent or negative online reviews to blogs that don’t sing your…
Updated May 2022 Who is reading your healthcare content? Patients, certainly. But also the people caring for them. Caregivers — the children, spouses and loved ones providing care and support to patients — are a huge section of your audience. And one you may be ignoring if you’re not producing caregiver marketing. If “caregivers” haven’t…
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying dragons and capturing unicorns, our jobs often feel like a slogfest through political complications, bureaucratic objections and a complete lack of education. So what’s a digital strategy wizard to do? How do you fight for…
Recently someone asked us, “If you’re just the copywriters, then why do you need to understand the information architecture?” Whoops. That person just revealed that he doesn’t know much about writing for the web. But you do. So below, I’m going to explain why information architecture (or IA) is so important for providing amazing, convincing…
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. There’s no magic unicorn or secret formula that will make your content conversion perfect every time. But, you knew that already. There are best practices that you should follow every single time you write content….
We know what it’s like: You pour your heart and soul into writing the perfect email, but run out of time toward the end and slap on a “good enough” subject line as an afterthought.
I’m not going to sugar-coat this. Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. Someone has to look at the content with a fresh eye and suspend judgment, because any findings from the auditing stage will be the foundation of all conversations regarding the future…
This is a guest post written by one of Aha Media Group’s former writers, Hadassa Field. Her sister lost her battle with breast cancer; she is very much missed by friends, family and her community. During her sister’s illness, Hadassa learned more than she ever wanted to know about breast cancer by performing online research….
