Editorial Etiquette: Do Your Stakeholders Have It?
The last thing any writer wants to see is a deck that liberally and unnecessarily re-writes copy because the reviewer […]
The last thing any writer wants to see is a deck that liberally and unnecessarily re-writes copy because the reviewer […]
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
Recently, while conducting a persona workshop, one of the participants asked, “Why are we even including a man? Don’t we […]
Lately I’ve noticed friends and colleagues writing much cheekier, quirkier out of office emails. Example 1: I have one friend […]
What makes you read a particular email and send another straight to the trash? Do you pay much attention to […]
Facebook continues to be a challenge for marketers. As marketers, you may suspect that your target audience spends its time […]
One of the coolest people you’ll ever meet in content strategy is Meghan Casey, the author of the new book, […]
One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the […]
Cynthia Manley and I met on Twitter many years ago. Both active in hashtags like #hcsm and #hcmktg, Cynthia and […]
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
When I was 18, I watched the movie, Reality Bites, about a group of recent college grads (the so-called Generation […]
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and […]
Content, as Ahava noted earlier, can be good and, um, not so good. Here are a few examples I’ve come […]
Updated March, 2015 Despite The Affordable Care Act’s individual health insurance mandate, a recent study shows nearly 1 in 4 […]
Many of us are eagerly awaiting the sense of renewal that comes with spring. Along with decluttering closets and planting […]
Did you know we use five different coping strategies to scan a web page? It’s just a simple fact of […]
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot […]
When writing content for the web, there’s so much you have to juggle: How users search for information, how they […]
If your website isn’t converting, look no further than your landing page. Landing pages aren’t like other web pages. Their […]
Welcome to our first Confessions of a Content Strategist in 2015. These interviews are so interesting to me because content […]
As we begin a new year, you should be concerned with the rapidly changing factors that influence search engine optimization. […]