Home Archives for Ahava Leibtag Page 4
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? There’s only one way to answer these questions: Look at the data. As marketers, we measure website performance by tracking the analytics. But this just became more complicated in healthcare due to guidance released by…
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for quite some time, and we’ve seen hundreds of hospital websites. Many have room for improvement. We’ve noticed a few themes when it comes to hospital website mistakes. Read about 5 of the most common problems…
SEO is the “scary monster under the bed” of marketing. It keeps marketers up at night, wondering if they’re doing enough … or if they’re doing it right … or if they’ll ever see the fruits of their labor on Google search results pages.
Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If your attitude toward customer personas is similar to how Taylor Swift feels about her exes (aka, “I Forgot That You Existed”), let’s get to work. Read on to demystify healthcare customer personas: what they are, why they’re…
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…
Newsletter
In your inbox, twice per month.
