Author: Ann Key

Defining Roles to Break Down Bottlenecks [Silo Wreckers Series, Part III]

Hospital marketing projects stall when ownership isn’t clearly defined. Learn how to document roles and responsibilities to keep projects moving forward.

Upgrade Your SEO Playbook: How to Win AI Search Traffic

“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday predictions. If you’re a marketer worth your salt, it’s highly unlikely AI will take your job. But it will take your search traffic. How much traffic you lose will depend on how well you adapt…

Wide vs. Deep Information Architecture: Which Is Better for Health System Websites?

Information Architecture vs. Sitemaps: What You Need to Know

Both information architecture (IA) and sitemaps play crucial roles in website structure by organizing content in intuitive, user-friendly ways.