Home Archives for Lacey Reichwald
At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:
Where consumers go for physician info What matters most when researching doctors
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city, marketers need to know the ins and outs of the changes that lie ahead. Enter…
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe you’re excited to play with this new toy and see what it can…
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…
2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…
Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October 3, 2023. In this candid talk, Ahava Leibtag, a seasoned healthcare content marketer, and Dean Browell, a social listening and online behavior expert, share more than just their work wisdom. They peel back the layers…
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats with our panel of industry leaders — and stay ahead of the curve. This webinar was presented on May 24, 2023, by eHealthcare Strategy & Trends and sponsored by Aha Media Group. The…
Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today. You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole…
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael Barber for joining Ahava Leibtag and sharing your valuable insights. Ahava Leibtag The importance of email marketing Email marketing is going to grow increasingly more important in the next few years. Social…
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