Author: Lacey Reichwald

Zero-Click Content: Key to LinkedIn Engagement for B2B Healthcare

Health brands on LinkedIn are seeing low engagement across the board. Learn why it’s happening and how to shift your B2B LinkedIn content strategy.

Social Media Engagement Down? Try This Strategy

Is your brand’s social media reach shrinking? Learn how to add zero-click content to your social media engagement strategy.

How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios

At Aha Media Group, we work closely with providers to write outstanding, impactful profiles. So, we know what goes into a good bio. But we wanted hard data to back our approach. In the summer of 2024, we surveyed 534 people to figure out:

Where consumers go for physician info
What matters most when researching doctors

Move Over SEO, GEO Is the New Kid in Town

Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city, marketers need to know the ins and outs of the changes that lie ahead. Enter…

You’ve Got a Friend in AI: A Human-Centric Approach to Healthcare Marketing

Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe you’re excited to play with this new toy and see what it can…

Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…

How Important Is Plain Language in 2024? Hear From Marketing Experts

2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…

What You Need to Know About Today’s Patient Experience [WEBINAR]

Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October 3, 2023. In this candid talk, Ahava Leibtag, a seasoned healthcare content marketer, and Dean Browell, a social listening and online behavior expert, share more than just their work wisdom. They peel back the layers…

The 3 Pillars of Effective Healthcare Content Marketing

Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need?

ChatGPT: Is It Safe to Use for Your Healthcare Communications?

Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats with our panel of industry leaders — and stay ahead of the curve. This webinar was presented on May 24, 2023, by eHealthcare Strategy & Trends and sponsored by Aha Media Group. The…