Author: Lacey Reichwald

Case Study: Can AI Write Website Content in Plain Language?

AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…

How Important Is Plain Language in 2024? Hear From Marketing Experts

What You Need to Know About Today’s Patient Experience [WEBINAR]

The 3 Pillars of Effective Healthcare Content Marketing

Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need?

ChatGPT: Is It Safe to Use for Your Healthcare Communications?

10 Email Tragedies to Avoid in 2023

Content Experts: Email Key in 2023

Stats You Need Before You Send Your Next Email

Should You Delete Your Old Blog Posts? (We Did. Here’s Why.)

Our blog is 201 URLs lighter. And it feels great.

The website decluttering process is a marathon: exhausting and energizing, strenuous and therapeutic. We’re working on blog rewrites now, so we still have some miles to go before crossing the finish line. But clearing out the cobwebs of our old content was a glorious first milestone.

Old Blogs, New Tricks: How to Repurpose Old Blog Posts for New Traffic

Publish a new blog … distribute blog … plan the next blog … watch this week’s blog gradually fade into oblivion along with the rest of the archive.