Author: Lacey Reichwald

ChatGPT: Is It Safe to Use for Your Healthcare Communications?

Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities and threats with our panel of industry leaders — and stay ahead of the curve. This webinar was presented on May 24, 2023, by eHealthcare Strategy & Trends and sponsored by Aha Media Group. The…

10 Email Tragedies to Avoid in 2023

Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today. You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole…

Content Experts: Email Key in 2023

Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael Barber for joining Ahava Leibtag and sharing your valuable insights.   Ahava Leibtag The importance of email marketing Email marketing is going to grow increasingly more important in the next few years. Social…

Stats You Need Before You Send Your Next Email

What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. And the industry is rich with data you can use to implement an effective email strategy. Why…

Should You Delete Your Old Blog Posts? (We Did. Here’s Why.)

Our blog is 201 URLs lighter. And it feels great.

The website decluttering process is a marathon: exhausting and energizing, strenuous and therapeutic. We’re working on blog rewrites now, so we still have some miles to go before crossing the finish line. But clearing out the cobwebs of our old content was a glorious first milestone.

Old Blogs, New Tricks: How to Repurpose Old Blog Posts for New Traffic

Publish a new blog … distribute blog … plan the next blog … watch this week’s blog gradually fade into oblivion along with the rest of the archive.

Online Reputation Management for Healthcare Brands: 4 Steps

In the digital age, conversations about your healthcare organization never sleep. Every mention—from social media rants to reviews on specialized platforms—carves an indelible mark on your hospital’s reputation. Ask yourself: if you searched for your brand this moment, would the results put a smile on your face? Given the convenience of the digital age, a…