DON'T WRITE ANYTHING IN THIS FIELD
Health eCareers Increases Organic Traffic by 20%
Offer relevant, shareable content
Executive Summary
Health eCareers is a recruiting network that unites providers (physicians, advanced practitioners and nurses) with employers. This division of Everyday Health Group needed high-quality, findable, shareable, actionable content to attract visitors to:
- Health eCareers information hub for providers and recruiters
- Sister organization MedPage Today
- Newsletters for partners, including medical associations and communities
After working with Aha Media Group to launch a series of relevant, search-optimized articles, Health eCareers is thrilled with a 7K increase in organic traffic in 12 months. Partner organizations are equally pleased, reporting, “This is the content that’s actually interesting.”
The Challenge
Stephanie Davis is the content marketing manager at Health eCareers. Her mission is to produce and distribute valuable content that draws healthcare providers and recruiters to Health eCareers and partners’ websites. “We ultimately want job seekers to apply for our jobs, then keep coming back for excellent content they can’t find elsewhere,” she said.
When Stephanie joined Health eCareers, she was delighted to find thousands of ready-to-publish articles. However, as she dug in, she realized the content didn’t match her audiences’ needs.
As a content marketing department of one, Stephanie knew developing content on her own was a heavy lift. “I needed help from people with deep healthcare expertise who could create high-quality, relevant content for us,” she said.
Aha Media’s Approach
Stephanie is a self-described Aha Media Group “fan girl” who learned about us from attending webinars with our founder, Ahava Leibtag. She reached out to us, and we got to work.
Stephanie used keyword research to determine a mix of evergreen and timely topics relevant to healthcare providers and recruiters. Aha Media Group writer Addison Griffin researched and wrote dozens of search-engine-optimized articles, with plans for more.
Articles focus on information that helps providers and recruiters excel in their careers. Samples include:
For healthcare providers:
How to Negotiate a Locum Tenens Contract | Health eCareers
How to Talk to Patients in the Age of Dr. Google | Health eCareers
Physician Shortages in States with Gender-Affirming Care Bans | Health eCareers
For healthcare recruiters:
The Role of AI in Healthcare Talent Acquisition | Health eCareers
The Importance of Cultural Fit in Healthcare Hiring | Health eCareers
The Results: Organic Traffic Skyrockets
“Organic traffic in the keywords we’re ranking for has skyrocketed since last year,” Stephanie reported. Highlights include:
- 20% increase in organic traffic from October 2022 to October 2023
- Ranking in 5 new key categories on search engine results pages (SERPs)
- 6K keywords with “People Also Ask” search results
- Positive feedback from partner associations and communities
Stephanie Davis
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