The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

DON'T WRITE ANYTHING IN THIS FIELD

Get Your Doctors on Good Morning America

with strong SEO and exceptional storytelling

Executive Summary

A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog.

A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing department and:

  • Interviewed the doctor quoted in the blog post
  • Linked to the physician’s profile, resulting in a 250% increase in views
  • Highlighted Henry Ford in an article they wrote about the topic

About the Client

Founded in 1915 by auto pioneer Henry Ford and now one of the nation’s leading healthcare providers, Henry Ford Health System is comprised of hospitals, medical centers and one of the nation’s largest group practices. With more than 30,000 employees, Henry Ford Health System is the fifth-largest employer in metro Detroit.

Praise from Henry Ford

Brooke Hess, Marketing Manager at Henry Ford Health System, says her team enjoys working with Aha Media because of our strong research skills, easy-to-read writing style and SEO expertise. “The ongoing traffic that our content gets over time through organic search makes investing in this content worth it,” notes Brooke.

How We Did It

Since 2015, we’ve been writing 8 blogs per month for Henry Ford’s LiveWell blog. Within the first year of working with us, the LiveWell blog’s traffic increased by 800%. Our focus on SEO best practices resulted in this blog getting picked up by a national outlet. The writing team makes sure to utalize:

Strong Headlines

Write headlines that match how people search.

Relevant Keywords

Use keywords in headings (h1s) and subheadings (h2s).

Alt Tags

Include image alt tags.

The content Aha Media writes for us is always high quality, which makes my job so much easier. It’s engaging, easy to read, well-researched and optimized for search. It’s in our voice and meets our style standards. And the team is always a pleasure to work with. It’s rare to find a vendor partner who so consistently delivers the whole package like that.
Brook Hess

Marketing Manager, Content Strategy & Promotions

The Takeaway

Working with an SEO-savvy content agency leads to strong search results, a wider audience reach — and may even produce PR opportunities. Media coverage can:

  • Elevate the hospital profile: When a prominent, national news outlet features Henry Ford, it reinforces that the health system is a recognized and trusted organization, not just locally, but across the country.
  • Position physicians as national experts: The media attention raises the profile and expert status of the physician they interviewed and her colleagues. Plus, when doctors see that the posts are widely distributed and reach a broad audience, they may be more likely to give their time as subject matter experts.
  • Raise the blog profile internally: Receiving national news coverage may help executives and corporate decision makers understand the value of content marketing.
ahava leibtag of aha media group

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