A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog.
A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing department and:
Praise from Henry Ford
Brooke Hess, Marketing Manager at Henry Ford Health System, says her team enjoys working with Aha Media because of our strong research skills, easy-to-read writing style and SEO expertise. “The ongoing traffic that our content gets over time through organic search makes investing in this content worth it,” notes Brooke.
How We Did It
Since 2015, we’ve been writing 8 blogs per month for Henry Ford’s LiveWell blog. Within the first year of working with us, the LiveWell blog’s traffic increased by 800%. Our focus on SEO best practices resulted in this blog getting picked up by a national outlet. The writing team makes sure to utalize:
Write headlines that match how people search.
Use keywords in headings (h1s) and subheadings (h2s).
Include image alt tags.
Marketing Manager, Content Strategy & Promotions
Working with an SEO-savvy content agency leads to strong search results, a wider audience reach — and may even produce PR opportunities. Media coverage can:
- Elevate the hospital profile: When a prominent, national news outlet features Henry Ford, it reinforces that the health system is a recognized and trusted organization, not just locally, but across the country.
- Position physicians as national experts: The media attention raises the profile and expert status of the physician they interviewed and her colleagues. Plus, when doctors see that the posts are widely distributed and reach a broad audience, they may be more likely to give their time as subject matter experts.
- Raise the blog profile internally: Receiving national news coverage may help executives and corporate decision makers understand the value of content marketing.