How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios
“Meet Dr. X.” Those physician bios are a core part of your healthcare marketing strategy. Done right, they’re a powerful […]
“Meet Dr. X.” Those physician bios are a core part of your healthcare marketing strategy. Done right, they’re a powerful […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. […]
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge […]
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created […]
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot […]
Updated May 2022 Who is reading your healthcare content? Patients, certainly. But also the people caring for them. Caregivers — […]
In the digital age, conversations about your healthcare organization never sleep. Every mention—from social media rants to reviews on specialized […]