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Content Operations

How to Align Marketing and Patient Experience in Healthcare

Closing the Gap Between Patient Experience & Marketing [Silo Wreckers Series, Part I]

Patient experience and marketing teams see better results when they work together. Learn how to align content with the actual experience to build trust.

How Lean Healthcare Marketing Teams Are Getting More Done blog feature image

How To *Actually* Do More With Less

Under pressure to do more with less? See why hospital marketing teams are redesigning their workflows to be more efficient and effective.

Editorial Calendars for Healthcare (How-To Guide + Template) feature image

Editorial Calendars for Healthcare (How-To Guide + Template)

What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an organized process. Enter: The Editorial Calendar. Editorial calendars, or…