Case Study: Can AI Write Website Content in Plain Language?
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
We are tickled hot pink to announce that Life Sciences Review named us one of the “Top 10 Medical Writing […]
Things change fast in healthcare marketing, and nowhere is that more true than email. Privacy updates, subject line best practices, […]
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 […]
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]