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AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…
2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers and patients.
Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today. You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole…
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael Barber for joining Ahava Leibtag and sharing your valuable insights. Ahava Leibtag The importance of email marketing Email marketing is going to grow increasingly more important in the next few years. Social…
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. And the industry is rich with data you can use to implement an effective email strategy. Why…
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 years of researching and publishing clear, trustworthy COVID-19 content for consumers. And it’s been A LOT of content. We all created most of our COVID-19 content to be temporary. In the beginning, we just had…
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and you’re looking for some answers, you don’t want to wait. That’s why it’s good to know you can go online and find an abundance of information from knowledgeable sources. Here are the pediatrician blogs you…
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