Things change fast in healthcare marketing, and nowhere is that more true than email. Privacy updates, subject line best practices, new open rate recommendations … it’s hard to keep up. Watch Ahava Leibtag and email expert Michael Barber dole out updates, ideas, and examples to make your email marketing successful. You’ll learn:
- How to assess and increase your email deliverability
- The right CTAs to get your audience to act
- How making it easy to opt-in and opt-out can win you fans
- The importance of speaking to your audience’s pain points
- How to beat AI at its own (very lame) game – through storytelling
