Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today.
You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole out updates, ideas and examples to make your email marketing a success in 2023. You’ll learn:
- How to assess and increase your email deliverability
- The right CTAs to get your audience to act
- How making it easy to opt-in and opt-out can win you fans
- The importance of speaking to your audience’s pain points
- How to beat AI at its own (very lame) game – through storytelling
