Back To Top

Website Strategy

Hospital Website Redesigns: How to Prepare for a Major Update blog featured image

Hospital Website Redesigns: How to Prepare for a Major Update

Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web traffic. It’ll cost you patients. Some website updates flop —…

Old Blogs, New Tricks: How to Repurpose Old Blog Posts for New Traffic blog feature image

Old Blogs, New Tricks: How to Repurpose Old Blog Posts for New Traffic

Publish a new blog … distribute blog … plan the next blog … watch this week’s blog gradually fade into oblivion along with the rest of the archive.