Tag: Blogging

Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling

A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog. The details: A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing… Read more

How to Spur an 100% Increase in Online Donations

What if you could swap new web content as easily as you do clothes in your closet? (I took 2 teenage girls shopping this weekend, so I know it’s not the easiest thing in the world.) And what if that resulted in 100% increase in online donations and 252% increase in visitors? Read on to find out… Read more

6 Steps to Blog Writing Magic

Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media blog a few months ago, I was intrigued but skeptical. I didn’t see myself as a blogger. But I’m always trying to hone my craft – so I decided to give it a go. After… Read more

What We Are Thankful For

I love this time of year. It’s time to make lists. But not the kind that need color-coded sticky notes and Sharpies. It’s more of a mental exercise. A list of all the things that I can be grateful for and a reminder to say thank you to the people who add blessing in my… Read more

The Main Street vs. The Alleyway: Understanding the Differences Between Web and Blog Content

My husband and I went to Italy for our honeymoon 10 years ago. We arrived in Rome early in the morning, bleary-eyed and disoriented from an overnight transatlantic flight. After depositing our luggage at our hotel, we went for a walk down one of the city’s main streets. We wanted to understand the different parts… Read more

Why Your Hospital’s Blog isn’t Performing

Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding that more of you are dissatisfied with how your hospital’s blog posts are performing. Every now and then, you may have a post that gets a lot of attention. But in general, it seems that… Read more

Should You Keep Blogging?

It’s a major question on everyone’s mind: Is this whole blogging/content marketing/giving people information for free thing/editorial calendar meetings thing worth it? The answer? It depends. How to Measure your Blog Organizations come to us all the time asking if they should start a blog or keep their blog or change the content strategy of their blog. In… Read more

5 Pediatrician Healthcare Blogs You Should Read

You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and you’re looking for some answers, you don’t want to wait. That’s why it’s good to know you can go online and find an abundance of information from knowledgeable sources. Here are the pediatrician blogs you… Read more