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Tag: content marketing

A Marketer’s Top Takeaways from Content Marketing World 2019

This year was my 4th time going to CMWorld since its inception in 2011. You’d think after attending so many times, I’d get bored. Or I’d leave saying, “Interesting stuff, but I knew that already.” But that’s hardly the case. I came away from Content Marketing World 2019 with a suitcase full of tips. My… Read more

5 Examples of Senior Living Orgs Lighting Up Instagram

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

5 Steps to Get Your “Off the Rails” Project Back on Track

We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced on time and under budget. (By the way, that image is as dreamy to me as pizza without the carbs.) But then you find yourself with a hurdle: Uh-oh, the stakeholder isn’t responding. Oh gosh,… Read more

The One Person Your Content Team Needs In Order To Be Successful

People always ask me: We have great ideas. We have people who are capable of great execution. We know what we are supposed to be doing. So why is our workflow such a mess? What are we doing wrong? The Place Where Quality Content Goes to Die The answer, more times than I’d like to… Read more

5 Ways to Use Sensitivity When Writing About Vaccines

We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. Let this sink in: Diseases we’ve already eradicated may now be our biggest threats. That’s right: The World Health Organization lists vaccine hesitancy as one of the top health threats of 2019. Knowledge Management: An… Read more

10 Most Popular Aha Media Group Marketing Blogs of 2018

So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. We covered everything from stakeholder interviews to crutch words to conversational writing, with a little Bruno Mars thrown in. I’m constantly in awe of our team’s ideas and expertise. These marketing blogs are full of… Read more

Top 3 Trends from Content Marketing World

I was lucky enough to attend the Content Marketing World convention this month in sunny Cleveland. The best and the brightest content marketing minds converged to share their learnings, promote their accomplishments and tried desperately (and fruitlessly) to run into Tina Fey, the keynote speaker. These were the trends I observed over 3 days spent… Read more

Learn The Secret to Creative Content and How to Demystify Plain Language at Content Marketing World

Are you going to Content Marketing World this year? It’s one of my favorite conferences. It’s in Cleveland on Sept. 4–7. I’ll be speaking there (my 8th time!), giving 2 different talks. Rock Out With Me at Content Marketing World I’ve been listening to my favorite songs on repeat to help me prep for my… Read more

Feeling Stuck? Move Forward Anyway

As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are dealing with the “low-tech” end – communication, collaboration, creating copy – may feel left behind. In her closing keynote for Confab: The Content Strategy Conference,… Read more

Content Marketing Predictions for 2017

Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing Predictions by Content Marketing Institute (Check out slide #29!) 51 Expert Content Marketing Predictions for 2017 by Magnificent Marketing Ahava makes two predictions in each eBook about what we should expect in 2017. We’re always interested in your feedback… Read more