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Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and you’re looking for some answers, you don’t want to wait. That’s why it’s good to know you can go online and find an abundance of information from knowledgeable sources. Here are the pediatrician blogs you…
Updated Jan 2024 Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV streaming services tell us what to watch. Bluetooth-enabled toasters can even make us the perfect piece of toast on demand. Wouldn’t it be great if we could complete work tasks with the…
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know what I need to do next” and “What did I just read??” can impact people’s health and save lives. Make sure that when you write, your content is easy to digest and inclusive to as…
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your strategy revolves around your audience. Who are they? Where are they? And what’s on their minds? Some of the best health systems in the country are revolutionizing their email marketing strategies to better…
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! We’re proud that in 2021, we won 5 awards on behalf of Aha Media and our clients. (We may or may not have donned our finest eveningwear and sipped champagne in our living rooms.) Here…
Most Americans struggle with understanding health information, making it crucial for healthcare marketers to communicate clearly.
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content creation is no exception. Our content needs to be accessible and helpful for all. It needs to be inclusive healthcare content. Take a second and think of the healthcare content your organization produces. You can probably…
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual…
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Teri reached the end of her battle with cancer in July 2022. We are honored to carry her legacy of empathy forward. When the healthcare writer becomes the reader I had just finished…
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