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Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today. You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole…
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael Barber for joining Ahava Leibtag and sharing your valuable insights. Ahava Leibtag The importance of email marketing Email marketing is going to grow increasingly more important in the next few years. Social…
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. And the industry is rich with data you can use to implement an effective email strategy. Why…
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…
Your brand style guide sets the tone and creates consistency in your organization’s channels. These 12 examples show what you need in your content guidelines.
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV streaming services tell us what to watch. Bluetooth-enabled toasters can even make us the perfect piece of toast on demand. Wouldn’t it be great if we could complete work tasks with the same minimal effort?…
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know what I need to do next” and “What did I just read??” can impact people’s health and save lives. Make sure that when you write, your content is easy to digest and inclusive to as…
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your strategy revolves around your audience. Who are they? Where are they? And what’s on their minds? Some of the best health systems in the country are revolutionizing their email marketing strategies to better…
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! We’re proud that in 2021, we won 5 awards on behalf of Aha Media and our clients. (We may or may not have donned our finest eveningwear and sipped champagne in our living rooms.) Here…
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