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Tag: copywriting

How Important Is Plain Language in 2024? Hear From Marketing Experts blog featured images

How Important Is Plain Language in 2024? Hear From Marketing Experts

2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…

10 Data-Driven Principles of Plain Language Writing blog featured image

10 Data-Driven Principles of Plain Language Writing

You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…

Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients? blog featured image

Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?

Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. We know our biases as a premium content agency. And that’s exactly why we decided to test them. In the wake of Google’s lightened stance on AI-generated healthcare content (read the latest guidelines on helpful…

Marketing to Doctors? Here’s Why You Should Drop the Technical Language blog featured image

Marketing to Doctors? Here’s Why You Should Drop the Technical Language

Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers and patients. But as a hospital marketer, patients aren’t your only audience. You also put resources into marketing to doctors for referrals and recruitment. Part of your job is knowing how to market to medical…

6 Best B2B Healthcare Blogs for Marketers blog featured image

6 Best B2B Healthcare Blogs for Marketers

It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count. At least, that’s what we tell ourselves. When it comes to credible…

10 Email Tragedies to Avoid in 2023 blog featured image

10 Email Tragedies to Avoid in 2023

Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today. You need to know what works and definitely doesn’t work in 2023. Watch Ahava Leibtag and email expert Michael Barber dole…

Content Experts: Email Key in 2023 blog featured image

Content Experts: Email Key in 2023

Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi and Michael Barber for joining Ahava Leibtag and sharing your valuable insights.   Ahava Leibtag The importance of email marketing Email marketing is going to grow increasingly more important in the next few years. Social…

Stats You Need Before You Send Your Next Email blog featured image

Stats You Need Before You Send Your Next Email

What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of sending it to the trash? Marketers pay a LOT of attention to email behaviors to find these answers. And the industry is rich with data you can use to implement an effective email strategy. Why…

For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples blog featured image

For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples

Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…

Is your style guide a potato masher or a spatula

10 (+2 NEW) Essential Elements for Your Brand Style Guide

Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to say hi when you open the drawer, but you rarely use it. (Apologies to any potato masher lovers out there.) But style guides should be more like your spatula or peeler — something essential that…