10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
Tag: copywriting
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
COVID-19 Answers for Patients With Cancer
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
3 Tips to Create Inclusive Coronavirus Content
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. […]
Create Better Content with National Health Holidays
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
Medical Writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
![How to Write the Best Physician Profiles [RESEARCH]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/02/physician-bio-research-blog.png)
How to Write the Best Physician Profiles [RESEARCH]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
How to Write Better Emails & Increase Content Downloads by 900%
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
Senior Living Marketers: 7 Tips for Improving Your Web Content
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
