Tag: copywriting

I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. Unsurprisingly, one key theme emerged in 2020: You wanted information on how to communicate about COVID-19 — and you appreciated hearing healthcare marketers discussing their experiences. But other themes emerged as well. People searched for… Read more

Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual… Read more

Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is holding many people from seeing a doctor for medical issues such as injuries, chronic conditions and even emergencies.

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. My most recent chemotherapy appointment marked the first time I had visited my local hospital since the COVID-19 crisis began.

Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more

In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.

Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups.

In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank the U.S. Department of Health and Human Services (HHS). They’re the department behind the National Health Observances (NHO) calendar — which is about to become your new favorite tool for creating the editorial calendar of… Read more

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —… Read more