10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
Tag: copywriting
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
COVID-19 Answers for Patients With Cancer
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
3 Tips to Create Inclusive Coronavirus Content
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. […]
Medical Writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
![How to Write the Best Physician Profiles [RESEARCH]](https://ahamediagroup.com/wp-content/uploads/2021/02/physician-bio-research-blog.png)
How to Write the Best Physician Profiles [RESEARCH]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
How to Write Better Emails & Increase Content Downloads by 900%
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
Senior Living Marketers: 7 Tips for Improving Your Web Content
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
How to Become a Better Writer in Just 5 Minutes a Day
At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How […]
8 Ways to Keep Copy Short and Sweet to Make an Impact
There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since […]
How to Write Patient Stories That Make an Impact
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
