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Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Teri reached the end of her battle with cancer in July 2022. We are honored to carry her legacy of empathy forward. When the healthcare writer becomes the reader I had just finished…
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. Let this sink in: Diseases we’ve already eradicated may now be our biggest threats. That’s right: The World Health Organization lists vaccine hesitancy as one of the top health threats of 2019. Knowledge Management: An…
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to create engaging, robust content. Read part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder. It’s exciting to have the opportunity to interview a stakeholder who has the information you need to pull together…