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Tag: healthcare writing

How to use empathy in marketing

Medical Writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Teri reached the end of her battle with cancer in July 2022. We are honored to carry her legacy of empathy forward.  When the healthcare writer becomes the reader I had just finished…

Vaccine Marketing Strategies and Examples blog featured image

Give It Your Best Shot: Vaccine Marketing Tips

Diseases we’ve already eradicated may once again become our greatest threats. The World Health Organization listed vaccine hesitancy — “the reluctance or refusal to vaccinate despite the availability of vaccines” — as one of the top threats to global health. And that was in 2019.

The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews

This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to create engaging, robust content. Read part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder. It’s exciting to have the opportunity to interview a stakeholder who has the information you need to pull together…