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AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this test, along with two AI giants:…
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? There’s only one way to answer these questions: Look at the data. As marketers, we measure website performance by tracking the analytics. But this just became more complicated in healthcare due to guidance released by…
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for quite some time, and we’ve seen hundreds of hospital websites. Many have room for improvement. We’ve noticed a few themes when it comes to hospital website mistakes. Read about 5 of the most common problems…
Your kid wakes up with an earache on a Saturday. “Hey Google, where’s the nearest Urgent Care?” You opt for a quick voice command because, let’s face it, sometimes your hands are full and you need answers fast. And when Google pulls up the closest option, you find their website has a smart AI chat…
Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. As Google continues to prioritize the platform, the message is clear: You need to make the most of mobile. (See the company’s turn to mobile-first indexing.) Mobile strategy is a consistent, ongoing effort. Here are some tips…
Recently someone asked us, “If you’re just the copywriters, then why do you need to understand the information architecture?” Whoops. That person just revealed that he doesn’t know much about writing for the web. But you do. So below, I’m going to explain why information architecture (or IA) is so important for providing amazing, convincing…
I’m not going to sugar-coat this. Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. Someone has to look at the content with a fresh eye and suspend judgment, because any findings from the auditing stage will be the foundation of all conversations regarding the future…