Tag: writing style

Medical-writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

Content Strategy: 10 Essential Elements of Style Guides

Content strategists love to wax poetic about style guides, mysterious and legendary, but the truth is they have been a communications tool way before our emerging discipline. What makes them like the Loch Ness Monster is that they lack consistent use. Since someone, once upon a time, did write the style guide to create consistency… Read more