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Tag: writing style

How to use empathy in marketing

Medical Writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Teri reached the end of her battle with cancer in July 2022. We are honored to carry her legacy of empathy forward.  When the healthcare writer becomes the reader I had just finished…