Webinar recorded Tuesday, March 18, 2025 | 1:00–2:00 PM CT
By 2028, organic search traffic is expected to drop by 50% or more. That stat should stop every healthcare marketer in their tracks. Because it means fewer patients finding your content and choosing your health system.
In this webinar, Ahava Leibtag and a panel of healthcare experts break down how generative AI is changing patient search behavior and what hospitals and health systems can do to stay visible, relevant, and competitive.
Watch the full recording (above)
Download the slide deck
Download the ebook: The New Patient Journey: Strategies for Healthcare Marketers in an AI-First World
Why traditional SEO is no longer enough — and how AI is rewriting the playbook
How to update provider bios so they surface in AI-powered search
What it takes to future-proof your digital strategy (hint: it’s not just more content)
This 8-page guide is more than an ebook. It’s a masterclass in the shifting digital front door and what you can do about it. Be sure to check out the last page for our Key Implementation Steps — 6 steps you can start right away to show up where patients are looking.
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