Content professionals across the globe are flummoxed by the terms “content marketing” and “content strategy.” What do they mean? Is there a difference between them? How do they intersect, and do you need to understand both to create great content?

In this presentation Ahava Leibtag explains:

  • The differences between content strategy and content marketing, and why they matter.
  • How to use content strategy systems and processes to build better content.
  • How to create content governance programs.
  • How to use the secrets of content strategy to create amazing content marketing.
  • To build a toolkit that focuses on your target audiences, your brand’s identity and personality, and on determining your voice and tone.
  • How to use your organization’s own culture to create consensus around content governance.

Resources

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Strange dance moves, cringey challenges, off-beat lip-synching ... yeah, TikTok came from humble beginnings. But who hasn’t gone through an awkward phase? Now that TikTok’s graduated from middle school, it’s emerging as a new marketing opportunity for organizations....

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Start Marketing With Purpose

Increase the results of your marketing efforts with a strategic approach to content marketing.

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