Build an Online Community
Hospital Social Media Writing
From heartwarming patient stories to health news to helpful advice, we write social posts that help you achieve your hospital’s goals. Become your audience’s go-to resource for health information online.
What Are the Benefits of Social Media in Healthcare?
Hospitals have everything to gain from building a social presence. Social accounts are all about momentum — the more your engagement and follower counts grow, the more they’ll continue to grow. We help you capitalize on that momentum to create brand loyalty and attract potential patients.
Raise Brand Awareness
Be omnipresent and connect with your future patients where they are, so your hospital is top of mind when they need care.
Educate Your Followers
Share wellness tips, medical news and helpful healthcare information to foster your relationships with followers.
Promote Your Services
Raise awareness of your hospital’s services and direct social traffic to your website’s service line marketing pages.
Social Media Writing for Hospitals
Posts That Build Community and Brand Recognition
Can your writers keep up with your hospital’s social media strategy? With so many sub-accounts for each service line and department, it’s easy for your editorial calendar to get out of hand.
We help you catch up and get ahead, with posts for your hospital’s Instagram accounts, Facebook profiles, LinkedIn pages and more. Our writers are proficient in best practices for social media in healthcare. Partner with us for content that builds a following and boosts your brand image.
Our Process for Writing Hospital Social Media Posts
Our trademarked copywriting process guides the way we write all of your content, from long-form white papers to concise social posts. This approach helps us provide a consistent, seamless service across every project we complete together. Our 10-step process, CREATE™, has 3 phases:
1. Project Kickoff
You meet your account manager and editorial team and develop specific goals for your social content with us.
2. Information Sourcing
We dig into the resources you share, including your personas and channel analytics, and complete any interviews.
3. Writing & Refinement
Each post goes through structured rounds of edits and quality assurance until it’s 100% ready to go live.
What Do Our Healthcare Social Media Services Include?
✔️ Channel Best Practices: Our strategists study the best hospitals on social media and follow current best practices that drive results.
✔️ Stakeholder Interviews: We attract attention and boost engagement with detailed storytelling that captures your patients’ experiences.
✔️ Subject Matter Expertise: Our writers have a deep understanding of healthcare topics and incorporate SME knowledge from your providers.
✔️ Social Media Strategy: Looking to audit your healthcare social media marketing strategy? We help evaluate your channels and realign your strategy.
✔️ Project Management: You can count on a seamless process with smooth communication every time you work with us.
✔️ Editing and Quality Assurance: No more last-minute edits before you click “Post.” You get social content that is accurate, edited and error-free.
Aaron Watkins
Senior Director of Internet Strategy, Johns Hopkins Medicine
About Aha Media Group, Your Social Media Writers for Healthcare
Struggling to align your social platforms? We help with writing, publishing and social media strategy for healthcare professionals and practices. As healthcare marketing specialists, our writers excel at demystifying healthcare topics for everyday readers on each of your social channels.
Trusted by 140 Hospitals & Healthcare Organizations
Get More Engagement and Exposure
We write strategic posts that support your goals and build a following. Chat with a member of our team about healthcare social media services.
More Content Writing Services
Need support with something else? We’re a one-stop shop for healthcare content writing services. Explore our other offers for hospitals and healthcare organizations to find what you’re looking for.
Brochures, Flyers & Fact Sheets
Inform and educate your audience about the products or services you offer. Our healthcare content writers skillfully translate medical jargon into plain language. We help you communicate about nuanced or complex topics in a way that makes sense to readers.
Medical & Science Content
Share your expertise with physicians and scientists through evidence-based content. Our research has found that even healthcare professionals want to read clear and understandable materials. That’s why we take a plain language approach to communicating complex topics.
Video & Podcast Scripts
Know what to say and how to say it in your upcoming physician videos and podcasts. Video scripts have different needs than written content for healthcare. We create video scripts that capture attention, keep viewers engaged and share subject matter expertise in a digestible format.