Content development isn’t easy in a healthcare environment. Doctors are demanding, budgets are tight and resources are slim. It’s also a daily challenge not to let confusing medical jargon and passive voice clutter your site. But we can help.
Our experience with more than 60 hospitals, academic medical centers and health insurance companies gives us a unique skillset to work with your executives, doctors, administrators and staff. We understand the challenges of working within a highly regulated workplace and have more than 10 years of experience doing so.
Many of our writers are healthcare journalists whose expertise translating complex medical and insurance jargon is invaluable. Patients are already in a state of high anxiety when contemplating their healthcare and financial situations. We make the information easier for them to understand and act upon. Working with your stakeholders, we develop content that makes you and your doctors happy.
Hospitals tend to be hierarchical organizations, with a structure that confounds marketers. Doctors, often with little marketing experience, frequently set the tone and pace of marketing projects. This approach can pose multiple challenges, particularly surrounding web content development.
Since our team of project managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Our goal is to educate everyone around the table and build consensus about your objectives so everyone feels comfortable with content development moving forward.
We also understand the unique pressures that hospital marketers face as they navigate these complex relationships. We have our own methodology for working on content strategy within complex organizations like yours. We bring thoughtfulness and sensitivity to ensure a successful content development project.
Here are some examples of hospitals, healthcare organizations and academic institutions we partner with to develop outstanding, award-winning content:
Need to convince your team that it’s time to start creating great healthcare content? Here’s a brief synopsis of healthcare content development and what Aha Media can do for you.
Working with a content firm made all the difference in our 28 Days for Heart campaign. Knowing that you understood our goals helped us map and execute a successful strategy.
Their in-depth understanding of health care content was invaluable to our team. We tapped into their expertise while collaborating on a website conversion project. They are extremely knowledgeable and have a great passion for the field. They helped pave the way for project success.