Author: Ahava Leibtag
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for quite some time, and we’ve seen hundreds of hospital websites. Many have room for improvement. We’ve noticed a few themes when it comes to hospital website mistakes. Read about 5 of the most common problems…
5 Hospitals Crushing It on Social Media
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media for hospitals (and everyone, really). Stopping the scroll has never been harder. Resharing blogs and showing facility upgrades isn’t enough to succeed on social media today. Your content needs to be fresh, relevant and exciting….
6 Best B2B Healthcare Blogs for Marketers
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count. At least, that’s what we tell ourselves. When it comes to credible…
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Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been in the game, the challenges are the same. You have to: Make sure every letter of your content follows strict HIPAA guidelines. Communicate the value of a high-ticket offer to organizations that may be low…
The 4 Types of SEO Healthcare Marketers Need to Know
SEO is the “scary monster under the bed” of marketing. It keeps marketers up at night, wondering if they’re doing enough … or if they’re doing it right … or if they’ll ever see the fruits of their labor on Google search results pages.
It’s Time to Update Your Healthcare Customer Personas: Here’s How
Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If your attitude toward customer personas is similar to how Taylor Swift feels about her exes (aka, “I Forgot That You Existed”), let’s get to work. Read on to demystify healthcare customer personas: what they are, why they’re…
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…
10 Healthcare Brands to Watch on TikTok
Is TikTok the right platform for healthcare? Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an awkward phase? Now that TikTok has graduated from middle school, it’s emerging as a new marketing opportunity for organizations. Even in healthcare. While you’ll still find plenty of…
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to say hi when you open the drawer, but you rarely use it. (Apologies to any potato masher lovers out there.) But style guides should be more like your spatula or peeler — something essential that…
6 Examples of Physician Bios That Attract New Patients
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).