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Content Strategy

Beyond Plain Language: Using Interactive Content to Improve Health Literacy blog feature image

Interactive Content Marketing: The Answer to the Health Literacy Crisis

9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.

caregiver marketing

Marketing to Caregivers (An Overlooked But Critical Audience)

Who’s reading your healthcare content? Patients, certainly. But also the people caring for them: parents, spouses, children, and loved ones.

Content: Why Project Management is So Important blog feature image

Content: Why Project Management is So Important

Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying dragons and capturing unicorns, our jobs often feel like a slogfest through political complications, bureaucratic objections and a complete lack of education. So what’s a digital strategy wizard to do? How do you fight for…