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What makes a call to action more likely to convert? Read our CTA writing guide (with 17 healthcare-focused call to action examples).
What do effective hospital annual reports include, and how are they organized? Read our advice for annual report writing and view strong examples.
Inclusive content resonates with all of your readers. Learn how to produce inclusive healthcare content that moves the industry forward.
Working on a children’s hospital blog? Pick up pediatric marketing ideas from 5 leading blogs that parents read and trust.
Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.
Learn how to write patient stories that engage readers and drive results. This guide breaks down our best tips, with templates and 7 patient story examples.
2023 was the year of acronyms: ChatGPT, AI and LLMs. Despite all this alphabet soup, we’re predicting 2024 will be the year of plain language. Industry experts agree. Earlier this year, we ran a B2B marketing study to understand the impact of clear communication on healthcare decision-makers. Our study clearly showed that B2B decision-makers not…
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. We know our biases as a premium content agency. And that’s exactly why we decided to test them. In the wake of Google’s lightened stance on AI-generated healthcare content (read the latest guidelines on helpful…
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count. At least, that’s what we tell ourselves. When it comes to credible…
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