Tag: copywriting

Mental Health Content: 5 Tips to Engage Your Audience

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

Senior Living Marketers: 7 Tips for Improving Your Web Content

Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s not stopping now. This generation is aging (heard of the gray wave?), and they’re starting to look for senior living options. They want to know what types of independent living and assisted living housing will… Read more

10 Most Popular Aha Media Group Marketing Blogs of 2018

So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. We covered everything from stakeholder interviews to crutch words to conversational writing, with a little Bruno Mars thrown in. I’m constantly in awe of our team’s ideas and expertise. These marketing blogs are full of… Read more

How to Become a Better Writer in Just 5 Minutes a Day

At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How do we become better writers? How do we hone our skills, keep our writing sharp and consistently turn out high-quality content? We write – often. We write, we write again, and we write some more…. Read more

8 Ways to Keep Copy Short and Sweet to Make an Impact

There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since our attention span is about on par with a goldfish (meaning we both lose interest after about 8 seconds), it’s essential to get in, say your thing and get out – stat! A study published… Read more

4 Ways to Make an Impact with Patient Stories

When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids sound like a truck motor… Read more

Feeling Stuck? Move Forward Anyway

As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are dealing with the “low-tech” end – communication, collaboration, creating copy – may feel left behind. In her closing keynote for Confab: The Content Strategy Conference,… Read more

7 SEO Tips for Your Content

For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. Answer their questions and meet their needs. And above all, provide them with unique, shareable experiences. You can’t stop there, though. Without a solid framework that meets the technical challenges of SEO, people may never… Read more

5 Things Taylor Swift Teaches Us About Effective Content

Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need to be paid when streaming music during the three-month free trial of their new music service, Apple Music. Now you may not be Taylor Swift, but there’s tons to learn from her about how to… Read more

Do You Want to Steal Our Online Writing Process?

We know how hard it is to create great content. We’ve worked through every imaginable obstacle during the past eight years (almost nine, partay!) to create a content process that produces enviable, imaginative and “juicy” content to engage your audience. Want your customers to thank you for your content? We know how. So, what’s our… Read more