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“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —…
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy and even bring in new patients — if you do them right. As a healthcare marketer, you should craft a smart and efficient physician bio strategy by figuring out what patients want. Which is ……
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need to write about substance use disorders with the same support, empathy and sensitivity we use for those with cancer or heart disease: We’ve learned a lot about the disease in the last 60 years, but…
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, family and friends as well. As those people search for support and answers, you want to be there with the help they need. As you prioritize your content, consider these 5 tips for creating and…
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a challenge. That’s one reason businesses tend to use the same CTA phrases over and over ad nauseum. Buy now! Click here! Subscribe today! Not only do these phrases get old, they’re all about YOU —…
Let’s say you want to become a more succinct writer. You search for something like “how to write more concisely” and open the first 2 search results (below ads, of course).
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories [A Patient Story Template] Patient Story Examples When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked…
I get hundreds of emails every day – so marketing emails have to be really catchy to get my attention. (Unicorn emojis or free product offers are just not going to cut it). The reality is, most often I’m batch-deleting them and moving on to emails that matter to me. When we send marketing emails,…
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and education to help clients live better lives. Providers are using insurance blogs to inform consumers with juicy information that keeps them educated, aware and engaged. Here are some insurance blogs that do a good job…
Both information architecture (IA) and sitemaps play crucial roles in website structure by organizing content in intuitive, user-friendly ways.
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