Maximize Your Social Efforts
Healthcare Social Media Marketing Audit
Are your social media accounts performing as well as they could? Are your workflows working for your team? Audit your profiles with us and get a custom toolkit to streamline your efforts.
Get More Results From Social Media Marketing
See which accounts are following best practices and driving engagement. Then analyze your workflow and build a strategy that works for your organization. Our audit and toolkit help you get more from the time and resources you devote to social media.
Align Your Messaging
Show up on social media as one cohesive healthcare brand with a consistent identity and voice.
Standardize Your Workflow
End the confusion across your organization around post requests, approvals and other processes.
Focus Your Team’s Efforts
Evaluate your sub-accounts and simplify your workload to the profiles that perform.
Bring Your Social Accounts Under Control
Aligning your healthcare brand’s social presence increases brand recognition and fosters trust with followers. But with so many service lines and departments, it’s easy for your social media portfolio to get out of hand. Every new sub-account runs the risk of diluting your messaging.
Our team helps you clean up your satellite accounts and ensure each follows best practices for social media in healthcare. Partner with us to make all of your efforts on social media count.
How Your Social Media Audit and Toolkit Works
Step 1: Get Started
Share your assets with us, including links to your profiles, so we can kick off your audit.
Step 2: Review Findings
Get a report of findings and insights from your audit, interviews and competitor analysis.
Step 3: Streamline and Optimize
Implement the step-by-step recommendations to maximize your social media.
What’s Included in the Healthcare Social Media Audit?
✔️ Stakeholder Interviews: We connect with stakeholders to find your social strengths and areas of need. Get the findings in a detailed report.
✔️ Qualitative Audit: Find out which accounts are following social media best practices and decide which ones to keep, sunset or merge.
✔️ Analytics Review: Review the metrics that matter for each of your social accounts and use these insights to drive decision-making.
✔️ Competitor Insights: See where competitor accounts are outperforming yours and capitalize on opportunities to stand out from the crowd.
✔️ Social Media Management Tools: Get a complete suite of custom tools to make SMM easier, including checklists and guidelines.
✔️ Quarterly Audits: Streamlining your social presence is a huge undertaking. Receive regular audits to keep your organization on track.
Social Media Audit & Governance Toolkit
Evaluate Your Accounts and Standardize Your Processes
Your success on social media depends on your account performance and operational processes. We help you build a strategy that maximizes both.
The Social Media Audit & Governance Toolkit gives you insights and tools to elevate your social media channels. Evaluate your strategy, organize your accounts and document your standard operating procedures with our team of strategists.
This team took everything I gave them and ran with it. This project was well-managed, and the content that came back was ready to publish. I’ve never had this be the case with any other agency. I absolutely recommend Aha Media to anyone with content needs.
Erin J. Mullen
Content Strategy Manager, Franciscan Health
Does Your Organization Need a New Social Strategy?
Boost Your Healthcare Social Media Marketing Strategy
Your followers seek a consistent brand experience, even across many channels and profiles. A solid strategy with clear SOPs helps you streamline your efforts and deliver that consistency. Audit your profiles and social strategy to earn long-lasting trust from your audience.
If these statements are true, you’d benefit from a healthcare social media marketing audit and custom toolkit:
✔️ Your health brand has more satellite and sub-accounts than you can keep track of.
✔️ Not all accounts follow best practices for each channel. For example, the same content gets posted to different platforms.
✔️ The content on some of your accounts feels generic, brand-focused or out of alignment with other accounts.
✔️ Multiple teams in charge of sub-accounts means little consistency or adherence to standard operating procedures (SOPs)
The Social Media Audit & Governance Toolkit evaluates your social channels. If you want to audit multiple marketing channels for your organization, learn about 360° Discovery, our multichannel healthcare content audit.
About Aha Media Group, Your Social Strategy Team
You don’t just create content to reach potential patients. You also post to educate your audience. Our responsibility as healthcare marketers is to increase access to reliable health information. We’ve helped leading hospitals and health brands do just that for almost 2 decades.
Trusted by 140 Hospitals & Healthcare Organizations
Raise Your Standards for Social Media in Healthcare
Show up online as one harmonious healthcare brand. Connect with us to receive more information about the Social Media Audit & Governance Toolkit.
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