Make the Best Use of Your Digital Channels
Multichannel Healthcare Content Audit
Are you getting the most mileage out of your content? A multichannel content audit is the best way to find out. Discover what’s working on each channel and where you can improve. Get a roadmap for leveling up your channel marketing strategy.
Upgrade Your Multichannel Content Strategy
From your website to your healthcare blog to your social media accounts, your audience has countless ways to connect with you online. Make sure you show up consistently and use each channel to the fullest. Get a 360-degree view of your marketing channels, along with insights and recommendations that drive results.
Optimize Each Digital Channel
Identify what’s working and what to improve across your website, blog, social media, email and other marketing channels.
Find Your Competitive Edge
Understand your competitive landscape and find opportunities to outperform.
Create an Effective Content Ecosystem
Learn how to improve content production for more efficiency and content consistency.
Is Your Content Team Spread Thin?
With one team juggling social posts, newsletters, a blog and more, it’s hard to feel like you’re ever caught up on content. Every new day brings more spots to fill on your editorial calendar. This can make content creation feel uninspired and burdensome.
If your team is stuck in this cycle, an all-inclusive content audit can help. Partner with us to break down the big picture of your channel marketing efforts into manageable recommendations.
How Your 360° Discovery Works
Step 1: Get Started
Once you share background assets and key information, we kick off the channels audit, interviews and data deep dive.
Step 2: Review Findings
We present audit findings to your team, highlight important insights and examples and walk you through our recommendations.
Step 3: Optimize Your Channels
Follow your custom action plan, step by step. You’re on your way to getting the most out of your content marketing.
What’s Included in the Multichannel Audit?
✔️ Stakeholder Interviews: We speak to stakeholders to understand your business goals and challenges and to learn about your audience, their pain points and content needs.
✔️ SEO Audit & Analytics Review: Get the details behind the data. See how well each channel is performing, from site to social to email.
✔️ Qualitative Audit: Determine if your content is following best practices across channels, so you can engage your audience where they are and stand out from the crowd.
✔️ Competitive Gap Analysis: Get an in-depth review of your closest competitors’ content marketing to find inspiration and opportunities for your organization.
✔️ Channel Assessments: Which platforms are driving results? Which need support? We show you how to get the most out of your channel marketing.
✔️ Recommendations: Get next steps laid out for your team. We create a custom action plan that’s aligned with your organization’s goals.
360° Discovery
Optimize Your Content Marketing
Your content marketing strategy spans many channels, platforms and digital places. A standalone website or social media audit can help you improve one channel, but only a complete content audit gives you a holistic view.
Gain a full understanding of your content marketing strengths and needs with the 360° Discovery. This comprehensive discovery and content audit delivers channel-specific recommendations with clear strategic and tactical next steps.
This team took everything I gave them and ran with it. This project was well-managed, and the content that came back was ready to publish. I’ve never had this be the case with any other agency. I absolutely recommend Aha Media to anyone with content needs.
Erin J. Mullen
Content Strategy Manager, Franciscan Health
Does Your Organization Need a Multichannel Content Audit?
Gain a New Level of Confidence in Your Content
When you streamline your processes, define your strategy and use best practices across channels, your content works harder for you. A multichannel content audit brings you more than quick wins. It gives you strategic insights and recommendations that permanently change the way your organization treats content.
A comprehensive audit of your healthcare content marketing might be what your team needs. If you say “yes” to any of these statements, the 360° Discovery is the right choice.
You:
✔️ Find that your content production is reactive rather than strategic and proactive, and you’re tired of constantly trying to triage content requests.
✔️ Lack resources to tailor your content to each channel, so you’re missing out on leveraging their full value.
✔️ Are pushing content on every channel but not seeing the results you — or leadership — would like to see.
✔️ Are reinventing the wheel for every new piece of content and struggling to keep up with demand.
With 360° Discovery, our team evaluates your website, blog, email newsletter, social media platforms and more. If you want to audit your website only, learn about InSITE Findings™, our website content audit.
About Aha Media Group, Your Healthcare Content Marketing Strategists
Complete a full healthcare content audit with a team of trusted content marketing strategists. Aha Media Group helps leading healthcare organizations harness the power of content marketing. Partner with us to align each channel with your goals and give each piece of content an opportunity to thrive.
Trusted by 140 Hospitals & Healthcare Organizations
Give Your Content Marketing a Boost
Make your website, blog, email and social media work as a team. Speak to a content strategist to learn more about the 360° Discovery channel audit.
Looking for a Different Kind of Support?
Explore other healthcare content strategy solutions to find what you’re looking for.
Healthcare Social Media Marketing Audit
Are your social media accounts performing as well as they could? Are your workflows working for your team? Audit your profiles with us and get a custom toolkit to streamline your efforts.
Healthcare Content Guidelines
Is your healthcare content creation process as seamless as possible? Create content that’s strategic and always true to brand with a custom-made toolkit of messaging guidelines.
Content Marketing Workflow Guidelines
How many times in the last 6 months has your team been asked to do more with less? We all wish we had more time in the day. While we can’t create it, we can help you find it. Streamline your processes with us to maximize your team’s time and productivity.