The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Produce Better Content, Faster

Content Marketing Workflow Guidelines

How many times in the last 6 months has your team been asked to do more with less? We all wish we had more time in the day. While we can’t create it, we can help you find it. Streamline your processes with us to maximize your team’s time and productivity.

Make Your Content Workflows Work for You

An effective content management process helps you create strategically aligned content, on time, every time. When your workflows work for you, everyone starts working like a team, working more efficiently and maximizing content production.

Turn to a healthcare content agency that uses data to inform content strategies.

Improve Communication

Reduce confusion and get your content team working like a well-oiled machine.


Save Time

Work more efficiently and boost productivity with effective workflows in place.

Does your healthcare content marketing get a seal of approval from your audience?

Get More From Your Content

Create strategic content that works for you, longer.

Content Workflow Guidelines

Break Down and Rebuild Your Marketing Workflows

Your content is only as strong as your processes to manage it — from ideation to publication to measurement and maintenance. We help you audit every workflow and create standard processes that work from start to finish.

Don’t leave room for confusion about the steps your team should follow to create and distribute a piece of content. Content Workflow Guidelines give you a centralized resource with documented templates, expectations and best practices.

How We Create Your Content Marketing Workflow Guidelines

Turn to a healthcare content agency that uses data to inform content strategies.

Step 1: Get Started

Through stakeholder interviews and sitting in on internal meetings, we evaluate your current processes.


Step 2: Streamline Workflows

You receive our findings along with templates, tools and recommendations on streamlining content creation.

Turn to a healthcare content agency that uses data to inform content strategies.

Step 3: Train and Implement

Team trainings and check-ins ensure buy-in and help you create standard operating procedures.

What’s Included in the Content Workflow Guidelines?

✔️ Stakeholder Interviews: Our discovery process includes interviews with stakeholders to identify areas of strength and room for improvement.

✔️ Content Assessment: Is your content aligned and following best practices? Get an objective perspective on the quality of your content.

✔️ Role Definitions: Clear up your content team’s roles and responsibilities and get everyone on the same page about expectations.

✔️ Workflow Templates: We help you build content marketing workflow templates with team members assigned to each action item, for each process.

✔️ Team Training: Your team receives training on optimizing content creation with their new Content Workflow Guidelines.

✔️ Quarterly Check-Ins: Regular check-ins help your team implement the Guidelines and stay on track with the next steps we map out.

Sick of Playing Catch-Up?

Healthcare marketers have a lot on their plates … and even more on their editorial calendars. It’s hard to stay on top of content requests and updates when your workload keeps stacking up. Cue the cycles of content sprints and production problems.

Your challenges with efficiency don’t stem from your content team’s work habits. They likely stem from broken workflows. Improve them to make the most of your team’s time.

web content writing testimonial from Franciscan Health
Working with the Aha Media team was a total lifesaver. We migrated a huge medical website with thousands of pages of content that needed to be written and re-worked into new templates and taxonomy.

This team took everything I gave them and ran with it. This project was well-managed, and the content that came back was ready to publish. I’ve never had this be the case with any other agency. I absolutely recommend Aha Media to anyone with content needs.

Erin Mullen
Erin J. Mullen
Content Strategy Manager, Franciscan Health

Does Your Organization Need New Content Creation Workflows?

Why Prioritize Your Content Publishing Workflows?

Why do this now? Every day that goes by, your team loses time to quick questions and impromptu meetings due to ineffective processes. This doesn’t only cut into content production — it also keeps pushing other projects to the back burner. It’s time to fix that.

Is it time for your content marketing team to take another look at your content workflows? If these statements sound like what you’re experiencing, workflow guidelines will help.

✔️ There’s never enough time to create, publish and distribute all the content you want to produce.

✔️ A lack of standard processes is causing confusion. No one “owns” any part of the process.

✔️ Content creation feels reactive rather than proactive. You’re constantly rushing to push through a social media post.

✔️ Not all content aligns with your greater strategy because your content initiation briefs don’t ask creators to consider the “why” behind each piece.

Content Workflow Guidelines help you streamline your content creation process. If you want to align your content strategy, check out the Editorial Toolkit, our custom-built healthcare content guidelines.

About Aha Media Group, Your Workflow Creation Partners

As healthcare marketers, we know what the inside of your planner looks like and why it’s so hard to get it all done. That’s what makes us the best team to help you optimize your content creation process. We’ve helped hospitals and healthcare businesses get their message out, efficiently and effectively, for almost 2 decades.

Trusted by 140 Hospitals & Healthcare Organizations

henry ford health
ann key

Build Better Workflows

Get your time back as a team and make your content go further. Connect with us to get started.

Speak to a Strategist

Looking for a Different Kind of Support?

Explore other healthcare content strategy solutions to find what you’re looking for.

Partner with a healthcare marketing firm that knows digital and print copywriting.

Outsource Your Content Writing

Looking for partners to lighten your load? Collaborate with our content marketing team on a flexible, as-needed basis. Get the exact amount of support you need — no more, no less — with an ongoing, open-scope partnership.

Turn to a healthcare content agency that uses data to inform content strategies.

SEO Audit Services

Search engine optimization doesn’t have to be complicated. Page-level SEO audits analyze how your content is performing and offer clear, page-by-page instructions on improving search performance, user experience and accessibility. Reach your traffic goals with a dedicated content agency, the best partner for healthcare SEO services.

Healthcare content writing for B2B and B2C companies

InSITE Findings™

Reorganizing your content for business goals and SEO means you need to know where you stand right now. After we perform a competitive gap analysis and qualitative and analytics reviews, we’ll give you recommendations and a draft information architecture (site map) for your new site or section.