In-Person and Virtual Content Trainings
Marketing Writing Workshops
Content writing is a labor of love, and no one’s immune to creative burnout. Does your team need some inspiration? We can help.
Transform Your Team’s Approach to Writing Content
This isn’t your average content writing workshop. Our trainings are educational, engaging and highly motivating. We help you get everyone on the same page about what great content looks like and empower them to create it.
Build Your Skills
Revisit best practices and learn new writing skills through interactive modules and hands-on exercises.
Improve Your Content
Publish content that gets more views, engagement and conversions — and learn how to stop reinventing the wheel.
Ignite Your Team
There’s a passion for writing embedded in your team. Help them bring it back to life and tap into their creative power.
Full-Day Content Writing Training
In-Person Writing Workshop
Give us one day, and we’ll give you a brand-new content team. Our full-day on-site workshop model includes:
- 7 hours of modules and hands-on exercises with a 1-hour lunch break
- 3 post-workshop sessions with your trainer, where your team can review skills and get their questions answered
We explore a range of topics throughout the workshop, including (but not limited to):
- How to write for SEO and social media
- Elements of effective content
- How to repurpose content
- Building and using personas
- Writing empathetic health content
- Applying your brand’s voice and tone
- Powerful storytelling techniques
Half-Day Content Writing Training
Virtual Writing Workshop
Need to support your team with professional development but don’t have a full day to devote to it? We know time is a limited resource. Book our virtual, 3.5-hour writing workshop. We help you create a custom session focusing on the skills your team needs most.
Choose from a list of modules for your half-day content training session. Popular topics include:
- SEO content writing skills
- How to write for social media
- Content repurposing techniques
- Checklist for effective content
What to Expect From Your Marketing Writing Training
Engaging Topics
Dry lectures aren’t our style. Our clients love the culturally relevant examples and fun activities we plan for the training.
Hands-On Format
People learn through doing. Our workshops include time to practice your new skills unsing meaningful writing exercises you’ll remember.
Team-Building Elements
Writing is a team sport. Our modules spark conversation and encourage collaboration that continues beyond your training session.
How Your Marketing Writing Workshop Works
We customize our content workshop for your company and staff. Here’s how we plan marketing team training that leaves a lasting impact on your organization.
Before Your Workshop
We coordinate your workshop together, with internal writing examples and the best-suited modules for your team’s needs.
Workshop Day
Your health writing workshop takes place in-person or virtually, with exercises that align and inspire your team.
After Your Workshop
Post-training, remember to use your 3 quarterly sessions to check in, review learnings and ask questions that come up.
Could a Content Writing Workshop Help Your Team?
Would your team benefit from a workshop on marketing writing skills?
Content training can help if your:
✔️ Marketing team shows signs of burnout and needs some inspiration
✔️ Content quality is inconsistent, and certain areas need improvement
✔️ Team recently onboarded new writers, and everyone needs to get on the same page
Our health writing workshops teach content creation strategies to your team. If you want to outsource marketing tasks instead, check out our content writing and content strategy services.
DON'T WRITE ANYTHING IN THIS FIELD
Case Study
9x More Content Downloads Post-Training
See how a custom 2-day training helped one client improve staff communications and boost content downloads by 900%.
Meet Your Healthcare Content Writing Trainer
When faced with a life-threatening illness in 2004, our founder, Ahava Leibtag, struggled to find the health information she needed. She launched Aha Media Group to address the need for empathetic, patient-centric health content. Today, she’s an industry leader, author, and top writer and strategist.
As a trainer, Ahava’s known for her signature blend of expertise and humor. She excels at keeping teams engaged and tackles serious topics with a delivery that doesn’t take things too seriously. She can’t wait to meet your team and relight their creative fire.