Inspire Action With Social Proof
Case Studies and Patient Stories in Healthcare
What’s the impact of patient stories and case studies? When it comes to healthcare marketing … facts tell, stories sell. Partner with us to write those stories.
Get Patient Testimonials and Case Studies That Convert
Your patients and customers want to know more than just what you do and how you do it. They want to know if you can help them with the specific problem they’re facing. Tell them how you’ve helped people like them achieve the results they’re looking for, with social proof that drives results.
Build Authority
Demonstrate your credibility and expertise with patient narratives and case studies.
Connect With Readers
Show your readers you understand their challenges and you know how to help.
Nurture and Convert
Nurture prospects through the buyer journey. Case studies are proof that the results they want are possible.
Patient Stories
For Hospitals and Providers
Why are patient stories important? A well-written patient narrative builds trust. It shows prospective patients that you can help them get the results they’re looking for — because you’ve helped others get those same results.
Our writers know how to present a patient story highlighting your caring team and easing a prospective patient’s anxiety. We incorporate best practices from effective patient story examples to create content that builds confidence in your hospital.
Customer Testimonials
For Healthcare Companies
No one understands your prospects’ wants, needs and fears like your past customers do. Their words have the power to resonate deeply with your audience. Testimonials harness that power.
We help you turn your customers’ experiences into testimonials that convert. Our team combines thoughtful interviewing and strategic storytelling to find the magic in your customers’ words and create convincing social proof.
Our Process for Writing Patient Testimonials and Case Studies
Our process for writing social proof and other marketing collateral is so seamless, we trademarked it. Working with us, you can expect strategic insights, high-quality content and regular status updates. Our 10-step process, CREATE™, has 3 phases:
1. Project Kickoff
We kick off your content writing project by introducing your editorial team and creating SMART goals.
2. Information Sourcing
You connect us with your subject matter experts, patients or customers so we can start interviews.
3. Writing & Refinement
We write, edit and quality check your patient story or case study and help you distribute it across channels.
What Do Our Social Proof Writing Services Include?
✔️ Patient Interviews: We get the story straight from your patient, so we can share details about their experience that readers want to know.
✔️ Provider Interviews: Our writers interview your clinicians for medical insights that address readers’ questions and reduce anxiety.
✔️ Subject Matter Expertise: We review with your internal SMEs to ensure your healthcare case study or testimonial is accurate.
✔️ Project Management: Your dedicated account manager keeps your project running on track with smooth communication.
✔️ Editing & Quality Assurance: Your project moves through rounds of edits, fact-checks and quality assurance with our editorial team.
✔️ Repurposable Content: We write content that can be repurposed across channels, so your testimonials and case studies get ample exposure.
Lauren Smith
Manager, Marketing & Communications at UT Health San Antonio MD Anderson Cancer Center
About Aha Media Group, Your Healthcare Marketing Writers
We’re on a mission to help patients find the care they need and help their providers better serve them. Social proof connects patients and healthcare stakeholders to the solutions they’re looking for — yours. Browse our agency’s content marketing case studies to see how we can help your organization.
Trusted by 140 Hospitals & Healthcare Organizations
Leverage Patient Stories in Healthcare
Let your customer results and patient experiences speak for you. Speak with a content strategist about patient stories, testimonials and case studies.
More Content Writing Services
Need support with something else? We’re a one-stop shop for healthcare content writing services. Explore our other offers for hospitals and healthcare organizations to find what you’re looking for.
Healthcare Newsletters & Email Campaigns
Nurture and convert your readers with strategic email marketing content. We help you build trust and rapport with your email list by providing accessible, evidence-based information. Guide readers to the next step in their relationship with your brand, right from their inbox.
Social Media Content
Engage your followers at a greater scale and stay top of mind, all the time. Whether you’re running social profiles and sub-accounts on Facebook, Instagram, Twitter, LinkedIn or TikTok, we help you write content that’s optimized for every channel.
Brochures, Flyers & Fact Sheets
Inform and educate your audience about the products or services you offer. Our healthcare content writers skillfully translate medical jargon into plain language. We help you communicate about nuanced or complex topics in a way that makes sense to readers.