The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Inspire Action With Social Proof

Case Studies and Patient Stories in Healthcare

What’s the impact of patient stories and case studies? When it comes to healthcare marketing … facts tell, stories sell. Partner with us to write those stories.

Get Patient Testimonials and Case Studies That Convert

Your patients and customers want to know more than just what you do and how you do it. They want to know if you can help them with the specific problem they’re facing. Tell them how you’ve helped people like them achieve the results they’re looking for, with social proof that drives results.

Turn to a healthcare content agency that uses data to inform content strategies.

Build Authority

Demonstrate your credibility and expertise with patient narratives and case studies.


Connect With Readers

Show your readers you understand their challenges and you know how to help.

Does your healthcare content marketing get a seal of approval from your audience?

Nurture and Convert

Nurture prospects through the buyer journey. Case studies are proof that the results they want are possible.

Patient Stories

For Hospitals and Providers

Why are patient stories important? A well-written patient narrative builds trust. It shows prospective patients that you can help them get the results they’re looking for — because you’ve helped others get those same results.

Our writers know how to present a patient story highlighting your caring team and easing a prospective patient’s anxiety. We incorporate best practices from effective patient story examples to create content that builds confidence in your hospital.


Customer Testimonials

For Healthcare Companies

No one understands your prospects’ wants, needs and fears like your past customers do. Their words have the power to resonate deeply with your audience. Testimonials harness that power.

We help you turn your customers’ experiences into testimonials that convert. Our team combines thoughtful interviewing and strategic storytelling to find the magic in your customers’ words and create convincing social proof.

Healthcare Case Studies

For B2B Organizations

The B2B healthcare customer journey can be a long process. Your customers often need nurturing, educational content and evidence of your results to achieve buy-in from stakeholders. Case studies serve as that evidence.

Our team writes great B2B healthcare case studies that move buyers through the customer journey. We highlight the challenges you solved and the results of your work to help you show prospects you’re the right choice for them.

Get Case Studies & Patient Stories

Our Process for Writing Patient Testimonials and Case Studies

Our process for writing social proof and other marketing collateral is so seamless, we trademarked it. Working with us, you can expect strategic insights, high-quality content and regular status updates. Our 10-step process, CREATE™, has 3 phases:

Turn to a healthcare content agency that uses data to inform content strategies.

1. Project Kickoff

We kick off your content writing project by introducing your editorial team and creating SMART goals.


2. Information Sourcing

You connect us with your subject matter experts, patients or customers so we can start interviews.

Get healthcare content writing services that deliver results.

3. Writing & Refinement

We write, edit and quality check your patient story or case study and help you distribute it across channels.

What Do Our Social Proof Writing Services Include?

✔️ Patient Interviews: We get the story straight from your patient, so we can share details about their experience that readers want to know.

✔️ Provider Interviews: Our writers interview your clinicians for medical insights that address readers’ questions and reduce anxiety.

✔️ Subject Matter Expertise: We review with your internal SMEs to ensure your healthcare case study or testimonial is accurate.

✔️ Project Management: Your dedicated account manager keeps your project running on track with smooth communication.

✔️ Editing & Quality Assurance: Your project moves through rounds of edits, fact-checks and quality assurance with our editorial team.

✔️ Repurposable Content: We write content that can be repurposed across channels, so your testimonials and case studies get ample exposure.

web content writing testimonial from Franciscan Health
Aha Media was a seamless content partner and an extension of our team. Because they have dedicated account managers keeping track of deadlines, they delivered excellent work on time, every time. Their attention to detail was remarkable. They were always responsive, accountable, and I didn’t have to manage them or the process at all. Their content exceeded my expectations, our leadership and our providers’ expectations and delivered results. Our average bounce rate has dropped by 10%, and the average time spent on our page has doubled. We couldn’t be more thrilled with our new web content!
Lauren Smith
Lauren Smith

Manager, Marketing & Communications at UT Health San Antonio MD Anderson Cancer Center

About Aha Media Group, Your Healthcare Marketing Writers

We’re on a mission to help patients find the care they need and help their providers better serve them. Social proof connects patients and healthcare stakeholders to the solutions they’re looking for — yours. Browse our agency’s content marketing case studies to see how we can help your organization.

Trusted by 140 Hospitals & Healthcare Organizations

henry ford health
Mike Gedmin

Leverage Patient Stories in Healthcare

Let your customer results and patient experiences speak for you. Speak with a content strategist about patient stories, testimonials and case studies.

Speak to a Strategist

More Content Writing Services

Need support with something else? We’re a one-stop shop for healthcare content writing services. Explore our other offers for hospitals and healthcare organizations to find what you’re looking for.

Use data and insights to create a consistent healthcare content strategy.

Healthcare Newsletters & Email Campaigns

Nurture and convert your readers with strategic email marketing content. We help you build trust and rapport with your email list by providing accessible, evidence-based information. Guide readers to the next step in their relationship with your brand, right from their inbox.

From social media content to hospital content writing and everything in between — Aha Media delivers.

Social Media Content

Engage your followers at a greater scale and stay top of mind, all the time. Whether you’re running social profiles and sub-accounts on Facebook, Instagram, Twitter, LinkedIn or TikTok, we help you write content that’s optimized for every channel.

Partner with a healthcare marketing firm that knows digital and print copywriting.

Brochures, Flyers & Fact Sheets

Inform and educate your audience about the products or services you offer. Our healthcare content writers skillfully translate medical jargon into plain language. We help you communicate about nuanced or complex topics in a way that makes sense to readers.