The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Image, Color, Font Specs

Please reference the list below whenever you’re creating new images for your site. You should find a size for all possible images you’ll need/use.

Image Sizes

  • Large Hero Image: 900px × 600px
  • Case Study Featured Image: 900px × 600px
  • 2-Column Photo: 900px × 600px
  • Video Embed Overlay Image: 1200px × 675px
  • 3-Column Clickable Photo Blurb Cards: 900px × 600px
  • 3-Column Icon Blurbs (.svg is preferred file format): 75px × 75px
  • Sticky Column Icon Blurbs (.svg is preferred file format): 75px × 75px
  • Featured Content Image: 400px × 400px
  • Testimonial Image (larger image with color rings): 400px × 400px
  • Testimonial Headshots: 75px × 75px
  • CTA Block Image: 400px × 400px
  • Resources “Blog” Post Type Featured Image: 900px × 600px

Font Specifics

  • body, p, ol, ul (Desktop) – adelle-sans, sans-serif, 400 • 17px/1.8 • Color: #636466 • Letter-Spacing: .25px • Margin: 0 0 25px
  • body, p, ol, ul (Mobile) – • 15px/1.65
  • body, p, ol, ul (Tablet) – • 16px/
  • p.intro (Desktop) – • 23px/1.6
  • p.intro (Mobile) – • 17px/
  • p.intro (Tablet) – • 20px/
  • Blockquote p (Desktop) – • 20px/1.6
  • Blockquote p (Mobile) – • 17px/
  • Blockquote p (Tablet) – • 20px/
  • H1 (Desktop) – adelle, serif, 700 • 46px/1.2 • Color: #2c3790 • Margin: 0 0 15px
  • H1 (Mobile) – • 28px/
  • H1 (Tablet) – • 38px/
  • H2 (Desktop) – adelle, serif, 700 • 32px/1.2 • Color: #2c3790 • Margin: 0 0 25px
  • H2 (Mobile) – • 23px/
  • H2 (Tablet) – • 28px/
  • H3 (Desktop) – adelle, serif, 700 • 23px/1.3 • Color: #2c3790 • Margin: 0 0 10px
  • H3 (Mobile) – • 19px/
  • H4 (Desktop) – adelle, serif, 700 • 19px/1.3 • Color: #2c3790 • Margin: 0 0 10px
  • H3 (Tablet) – • 21px/
  • H4 (Mobile) – • 17px/
  • H4 (Tablet) – • 18px/
  • H5 (Desktop) – adelle, serif, 700, ALL CAPS • 16px/1.4 • Color: #2c3790 • Letter-Spacing: .5px • Margin: 0 0 10px
  • H5 (Mobile) – • 15px/
  • H5 (Tablet) – • 16px/
  • H6 (Desktop) – adelle, serif, 700 • 16/1.4 • Color: #2c3790 • Letter-Spacing: .5px • Margin: 0 0 10px
  • H6 (Mobile) – • 15px/
  • H6 (Tablet) – • 16px/
  • Pre-Title (Desktop) – adelle-sans, sans-serif, 600, ALL CAPS • 13px/1 • Color: #973484 • Letter-Spacing: 1.5px • Margin: 0 0 15px
  • Pre-Title (Mobile) – • 10px/
  • Pre-Title (Tablet) – • 12px/

Site Color Values

 

#e94085

 

#2c3790

 

#62cbc9

 

#973484

 

#ababab