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I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year, how much time do I spend “being born,” seeking out life-changing or transformative moments? A few minutes here…
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
Who’s reading your healthcare content? Patients, certainly. But also the people caring for them: parents, spouses, children, and loved ones.
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