Home Archives for Ahava Leibtag Page 6
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. Rewriting a website? This is literally our day job. We got this in the bag. We often criticize clients for taking so long with content, but you know what? After we had a 3-month delay…
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created content with doctors knows that they inevitably – without meaning to- create massive bottlenecks. Either it’s impossible to get an interview with the subject matter experts, or they take their time editing the content. Or—the…
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one hospital over another. Cost and quality data offer an objective view of a hospital’s ability to provide value-based care. But patients aren’t using this information either. This begs the question: What’s really driving patients to…
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and education to help clients live better lives. Providers are using insurance blogs to inform consumers with juicy information that keeps them educated, aware and engaged. Here are some insurance blogs that do a good job…
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot about your online reputation. But keep going. According to experts, 3 out of 4 users click on results within the first 5 results. From indifferent or negative online reviews to blogs that don’t sing your…
Who’s reading your healthcare content? Patients, certainly. But also the people caring for them: parents, spouses, children, and loved ones.
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying dragons and capturing unicorns, our jobs often feel like a slogfest through political complications, bureaucratic objections and a complete lack of education. So what’s a digital strategy wizard to do? How do you fight for…
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. There’s no magic unicorn or secret formula that will make your content conversion perfect every time. But, you knew that already. There are best practices that you should follow every single time you write content….
Newsletter
In your inbox, twice per month.
