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SEO is the “scary monster under the bed” of marketing. It keeps marketers up at night, wondering if they’re doing enough … or if they’re doing it right … or if they’ll ever see the fruits of their labor on Google search results pages.
Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If your attitude toward customer personas is similar to how Taylor Swift feels about her exes (aka, “I Forgot That You Existed”), let’s get to work. Read on to demystify healthcare customer personas: what they are, why they’re…
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most of us treat our inboxes like Target during back-to-school time. Get in and get out. FAST. And between the general stuffiness, cold emails and passive-aggressive follow-ups … it’s easy to see why. But it is…
Is TikTok the right platform for healthcare? Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an awkward phase? Now that TikTok has graduated from middle school, it’s emerging as a new marketing opportunity for organizations. Even in healthcare. While you’ll still find plenty of…
Your brand style guide sets the tone and creates consistency in your organization’s channels. These 12 examples show what you need in your content guidelines.
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email Marketing for 2022. I had some great tips and strategies to share with our participants. But I figured the best way to inspire is to start at the end: with examples from healthcare marketers who…
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
The data says yes. One study found that 99% of email users still check their inboxes every day, with some checking as many as 20 times a day. (“Some” is us — that Outlook tab stays open.)
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