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Your brand style guide sets the tone and creates consistency in your organization’s channels. These 12 examples show what you need in your content guidelines.
Hospital marketer, we get it. It’s a lot of work to crank out doctor bios for new team members (and keep hundreds of bios up to date and up to brand standards).
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your strategy revolves around your audience. Who are they? Where are they? And what’s on their minds? Some of the best health systems in the country are revolutionizing their email marketing strategies to better…
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email Marketing for 2022. I had some great tips and strategies to share with our participants. But I figured the best way to inspire is to start at the end: with examples from healthcare marketers who…
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
The data says yes. One study found that 99% of email users still check their inboxes every day, with some checking as many as 20 times a day. (“Some” is us — that Outlook tab stays open.)
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy and even bring in new patients — if you do them right. As a healthcare marketer, you should craft a smart and efficient physician bio strategy by figuring out what patients want. Which is ……
Diseases we’ve already eradicated may once again become our greatest threats. The World Health Organization listed vaccine hesitancy — “the reluctance or refusal to vaccinate despite the availability of vaccines” — as one of the top threats to global health. And that was in 2019.
Let’s say you want to become a more succinct writer. You search for something like “how to write more concisely” and open the first 2 search results (below ads, of course).
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year, how much time do I spend “being born,” seeking out life-changing or transformative moments? A few minutes here…
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