5 Toxic Content Cultures and How to Solve Them
One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the […]
One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the […]
Cynthia Manley and I met on Twitter many years ago. Both active in hashtags like #hcsm and #hcmktg, Cynthia and […]
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
When I was 18, I watched the movie, Reality Bites, about a group of recent college grads (the so-called Generation […]
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and […]
Content, as Ahava noted earlier, can be good and, um, not so good. Here are a few examples I’ve come […]
Updated March, 2015 Despite The Affordable Care Act’s individual health insurance mandate, a recent study shows nearly 1 in 4 […]
Many of us are eagerly awaiting the sense of renewal that comes with spring. Along with decluttering closets and planting […]
Did you know we use five different coping strategies to scan a web page? It’s just a simple fact of […]
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot […]
When writing content for the web, there’s so much you have to juggle: How users search for information, how they […]
If your website isn’t converting, look no further than your landing page. Landing pages aren’t like other web pages. Their […]
Welcome to our first Confessions of a Content Strategist in 2015. These interviews are so interesting to me because content […]
As we begin a new year, you should be concerned with the rapidly changing factors that influence search engine optimization. […]
Updated May 2022 Who is reading your healthcare content? Patients, certainly. But also the people caring for them. Caregivers — […]
I’m a practical girl. So typically when I write these lists (check out 2012 and 2013), I tend to like […]
As a marketer, it would seem that syndicated content makes your life easier. It’s content already written, presumably for your […]
As we discussed in last month’s Confessions of a Content Strategist, with Jenny Magic, the need for a new […]
Now is a good time of year to talk about how you treat your audience. Are you thankful for them? […]
You may be surprised to learn that there are only a few hundred hospital branded apps available on the App […]
Imagine you are on a website buying clothing for your son, and the website immediately takes you to the section […]