As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents in a Pew Research study said they would “likely opt out” of receiving the vaccine.
Empower your audience with knowledge and facts.
The content you create can help people spot false claims about the vaccine. And it might make the difference between someone receiving the shot or refusing it.
Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use our step-by-step checklist to ensure a smooth rollout.
Download the free checklist to learn:
- How your content can lower readers’ anxiety and reassure them as they search for vaccine information
- The most effective ways to reach your unique audience and how to address their concerns
- Specific questions you’ll need to answer about getting the vaccine at your health system
- Methods for handling false information on your social channels