Optimize Your Website Content
Web Content Audit
Are content inconsistencies, strategic gaps or navigation issues impacting the way readers engage with your website? Get the whole picture surrounding your site with a website audit for hospitals and healthcare organizations.
Uncover Opportunities in Your Website Strategy
Your website strategy is more than the content you publish. It’s the carefully constructed messaging that speaks to your readers, the steps you take to get your message out and the processes you follow as an effective content team. We audit your holistic website strategy to bring you findings that drive results.
Diagnose Your Website Needs
From SEO to UX, find out what’s keeping your site from reaching its full potential.
Discover Ways to Evolve
Receive recommendations on how to improve your content and overall strategy.
Get a Scalable Framework
Revisit your information architecture and find the best way to structure your site.
InSITE Findings™
Healthcare Website Content Audit
Find out how your web content is performing and how to improve it. InSITE Findings give you an accurate baseline for your content with section-by-section recommendations. You can audit your full site or specific sections that need some attention.
First, we fine-tune a content strategy that aligns with your organization’s goals. Then you receive your audit report with tactical recommendations for your messaging, SEO and content processes. Your team will be equipped with a strategic roadmap and clear next steps for content creation and management.
How a Content Audit for Your Website Works
Step 1: Get Started
After you share background assets and key information with us, we kick off your audit by understanding your goals as an organization.
Step 2: Uncover Opportunities
Through an extensive discovery process, including interviews and analytics review, we find and report on ways to improve your strategy.
Step 3: Implement Your Strategy
Get clear strategic steps and tactics to reach your goals. Our recommendations come with a suggested timeline to keep you on track.
What’s Included in the InSITE Website Content Audit?
✔️ Stakeholder Interviews: Our discovery process includes conversations with your internal stakeholders. We pull out themes from the interviews and present the findings to your team.
✔️ Analytics Review: We review the last year of your analytics data and zoom in to find the source of content performance issues and opportunities. You get the full report.
✔️ Qualitative Audit: InSITE Findings is your all-in-one website audit, combining analytics, SEO and qualitative insights. We support key findings with specific, concrete examples.
✔️ Competitive Gap Analysis: See how your website stacks up to your competitors. We evaluate the competition to find opportunities and inspiration to level up.
✔️ Content Recommendations: Find out how to elevate your content with a clear overview of action steps, relevant examples and detailed tactics to support your strategy.
✔️ Draft Information Architecture: Receive recommendations on how to best structure your content. We create a draft information architecture (IA) for your website that complements the user journey.
Ann Key
Content Strategy Team Lead, Aha Media Group
Does Your Organization Need a Website Content Audit?
If any of these statements ring true, your hospital or healthcare organization is well-positioned to elevate your website content with an audit.
You:
✔️ Are preparing for big changes to your website, such as a redesign, merge or website migration
✔️ Are caught up in the daily grind of content creation and haven’t found time to revisit your strategy
✔️ Realize your content is causing a disjointed user experience and want to find the root of the problem
✔️ Are shifting your focus back to your website after some time and aren’t sure where to start
✔️ Don’t have (or have outgrown) a documented process for content creation and maintenance
InSITE Findings is more than an SEO audit. If you want SEO audit services to support your content marketing strategy, check out our page-level SEO audit.
When Is the Right Time for a Web Content Audit?
Think critically about your website content. Does every blog post and webpage work as a team and speak to your personas? Is every piece of content aligned with your business goals? Is your site truly working for your organization, or are you pushing harder than ever to make it work?
It’s hard to answer these questions about a website you’re so deeply invested in. But if you suspect the push to produce has overshadowed your content strategy, it’s time for an audit from an impartial partner.
About Aha Media Group, Your Website Strategy Partners
Solidify your healthcare content strategy with a trained team of experts. Aha Media group was founded in 2004 to help hospitals and healthcare organizations connect with their readers on all channels, including their websites. We combine best practice and savvy strategy to help you reach the patients and companies that need you most.
Trusted by 140 Hospitals & Healthcare Organizations
Get a Custom Roadmap for Your Website Strategy
The more a website grows, the harder it can be to make sure every piece of content performs as it should and aligns with your goals. Get the tactical recommendations you need to clean up and optimize your digital front door.
Position Your Website for Long-Term Success
Put your website strategy first. Connect with a member of our team to learn more about InSITE Findings.
Looking for a Different Kind of Support?
Explore other healthcare content strategy solutions to find what you’re looking for.
360° Discovery Report™
Our healthcare content strategists marry stakeholder interviews, SEO and channel analytics, qualitative auditing and a competitive gap analysis to give you an accurate and birdseye view of exactly what your content is doing for your audiences — and your business.
Healthcare Social Media Marketing Audit
Are your social media accounts performing as well as they could? Are your workflows working for your team? Audit your profiles with us and get a custom toolkit to streamline your efforts.
Healthcare Content Guidelines
Is your healthcare content creation process as seamless as possible? Create content that’s strategic and always true to brand with a custom-made toolkit of messaging guidelines.