The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Simplify Content Creation for Your Team

Healthcare Content Guidelines

Is your healthcare content creation process as seamless as possible? Create content that’s strategic and always true to brand with a custom-made toolkit of messaging guidelines.

Get Your Editorial Team on the Same Page

Your editorial strategy works in harmony when content creation is guided by shared resources. We help you build those resources to make collaboration effortless and content more effective.

Turn to a healthcare content agency that uses data to inform content strategies.

Clear Up Your Messaging

Document essential parts of your messaging, like your patient personas and brand identity.


Document Your Strategy

Brand messaging guidelines and editorial tools ensure all content is consistent and strategic.

Does your healthcare content marketing get a seal of approval from your audience?

Work as a Team

A clear content strategy unifies your team to work toward common goals seamlessly.

Editorial Toolkit

Create Consistent, Effective Messaging

Your content team is likely spread across the map and across departments. If that’s the case, it’s no wonder why your messaging feels disjointed. When content teams are siloed, it’s hard to consistently put out one common message.

The Editorial Toolkit identifies what your team needs to get on the same page and helps you build it all out. Iron out your customer personas, editorial calendar and more through interactive workshops and trainings.

How We Create Your Healthcare Content Guidelines

Turn to a healthcare content agency that uses data to inform content strategies.

Step 1: 360° Discovery

The process starts with our 360° Discovery, a complete audit of your digital content.


Step 2: Build Your Tools

After identifying your brand messaging needs, we create your editorial tools together.

Turn to a healthcare content agency that uses data to inform content strategies.

Step 3: Train and Create

We help train your team to use your new tools to create cohesive, effective content.

What’s Included in the Editorial Toolkit?

✔️ 360° Discovery Report: We audit all of your content, from website to social to email, and share findings that help you optimize each channel.

✔️ Marketing Personas: Build your healthcare customer personas to define who you’re speaking to, how they behave and what they need.

✔️ Key Messaging Statements: Your key message statements, or content pillars, are the essential messages your organization wants to share.

✔️ Voice & Tone Guidelines: Voice & tone guidelines define how your organization gets your message across in every piece of content.

✔️ Team Training: Interactive workshops and trainings promote buy-in and make toolkit implementation easier for team members.

✔️ Quarterly Check-Ins: We support your team with regular check-ins to ensure you’re getting the most out of your Editorial Toolkit.

Stop Reinventing the Content Wheel

Your content strategy answers these questions: Who are we, and to whom are we speaking? When and where do we share our message? What are we trying to say, and how do we say it?

If your team is constantly thinking about who they’re speaking to and what to say, they need a documented strategy. Clear up these points for your team and watch your content creation process become more efficient and strategic.

web content writing testimonial from Franciscan Health
Working with the Aha Media team was a total lifesaver. We migrated a huge medical website with thousands of pages of content that needed to be written and re-worked into new templates and taxonomy.

This team took everything I gave them and ran with it. This project was well-managed, and the content that came back was ready to publish. I’ve never had this be the case with any other agency. I absolutely recommend Aha Media to anyone with content needs.

Erin Mullen
Erin J. Mullen

Content Strategy Manager, Franciscan Health

Does Your Organization Need Healthcare Brand Guidelines?

Healthcare Content Marketing Guidelines Align Your Team

Imagine how seamless content creation is when creators always begin with their questions answered. With editorial tools in place, writers can carry out your strategy with more confidence and fewer edits. Content guidelines get your team on the same page and give everyone a resource to review when needed.

The Editorial Toolkit might be the right next step for your team. If any of these statements are true, you’d benefit from creating brand messaging guidelines with us.


✔️ Brand style guide was created pre-pandemic or is otherwise outdated.

✔️ Team has never documented elements of your strategy, like your voice & tone.

✔️ Content has no recognizable voice. If your brand’s name weren’t attached, readers wouldn’t know your posts are yours.

✔️ Audience can tell when different posts or pieces of content are written by different team members.

The Editorial Toolkit helps your team align your content strategy. If you want to streamline your operational processes as a content team, check out our content marketing workflow guidelines.

About Aha Media Group, Your Content Marketing Partners

Build your brand messaging strategy with a team who knows healthcare inside and out. Aha Media Group has helped hospitals and healthcare organizations create content that resonates since 2004. Your message can change a patient’s life — we help you deliver it.

Trusted by 140 Hospitals & Healthcare Organizations

henry ford health
ahava leibtag of aha media group

Create Cohesive, Effective Content

Healthcare content guidelines give your team a leg up. Learn more about what an Editorial Toolkit might look like for your organization.

Speak to a Strategist

Looking for a Different Kind of Support?

Explore other healthcare content strategy solutions to find what you’re looking for.

From social media content to hospital content writing and everything in between — Aha Media delivers.

Content Marketing Workflow Guidelines

How many times in the last 6 months has your team been asked to do more with less? We all wish we had more time in the day. While we can’t create it, we can help you find it. Streamline your processes with us to maximize your team’s time and productivity.

Partner with a healthcare marketing firm that knows digital and print copywriting.

Outsource Your Content Writing

Looking for partners to lighten your load? Collaborate with our content marketing team on a flexible, as-needed basis. Get the exact amount of support you need — no more, no less — with an ongoing, open-scope partnership.

Turn to a healthcare content agency that uses data to inform content strategies.

SEO Audit Services

Search engine optimization doesn’t have to be complicated. Page-level SEO audits analyze how your content is performing and offer clear, page-by-page instructions on improving search performance, user experience and accessibility. Reach your traffic goals with a dedicated content agency, the best partner for healthcare SEO services.