Simplify Content Creation for Your Team
Healthcare Content Guidelines
Is your healthcare content creation process as seamless as possible? Create content that’s strategic and always true to brand with a custom-made toolkit of messaging guidelines.
Get Your Editorial Team on the Same Page
Your editorial strategy works in harmony when content creation is guided by shared resources. We help you build those resources to make collaboration effortless and content more effective.
Clear Up Your Messaging
Document essential parts of your messaging, like your patient personas and brand identity.
Document Your Strategy
Brand messaging guidelines and editorial tools ensure all content is consistent and strategic.
Work as a Team
A clear content strategy unifies your team to work toward common goals seamlessly.
Create Consistent, Effective Messaging
Your content team is likely spread across the map and across departments. If that’s the case, it’s no wonder why your messaging feels disjointed. When content teams are siloed, it’s hard to consistently put out one common message.
The Editorial Toolkit identifies what your team needs to get on the same page and helps you build it all out. Iron out your customer personas, editorial calendar and more through interactive workshops and trainings.
How We Create Your Healthcare Content Guidelines
Step 1: 360° Discovery
The process starts with our 360° Discovery, a complete audit of your digital content.
Step 2: Build Your Tools
After identifying your brand messaging needs, we create your editorial tools together.
Step 3: Train and Create
We help train your team to use your new tools to create cohesive, effective content.
What’s Included in the Editorial Toolkit?
✔️ 360° Discovery Report: We audit all of your content, from website to social to email, and share findings that help you optimize each channel.
✔️ Marketing Personas: Build your healthcare customer personas to define who you’re speaking to, how they behave and what they need.
✔️ Key Messaging Statements: Your key message statements, or content pillars, are the essential messages your organization wants to share.
✔️ Voice & Tone Guidelines: Voice & tone guidelines define how your organization gets your message across in every piece of content.
✔️ Team Training: Interactive workshops and trainings promote buy-in and make toolkit implementation easier for team members.
✔️ Quarterly Check-Ins: We support your team with regular check-ins to ensure you’re getting the most out of your Editorial Toolkit.
Stop Reinventing the Content Wheel
Your content strategy answers these questions: Who are we, and to whom are we speaking? When and where do we share our message? What are we trying to say, and how do we say it?
If your team is constantly thinking about who they’re speaking to and what to say, they need a documented strategy. Clear up these points for your team and watch your content creation process become more efficient and strategic.
This team took everything I gave them and ran with it. This project was well-managed, and the content that came back was ready to publish. I’ve never had this be the case with any other agency. I absolutely recommend Aha Media to anyone with content needs.
Erin J. Mullen
Content Strategy Manager, Franciscan Health
Does Your Organization Need Healthcare Brand Guidelines?
Healthcare Content Marketing Guidelines Align Your Team
Imagine how seamless content creation is when creators always begin with their questions answered. With editorial tools in place, writers can carry out your strategy with more confidence and fewer edits. Content guidelines get your team on the same page and give everyone a resource to review when needed.
The Editorial Toolkit might be the right next step for your team. If any of these statements are true, you’d benefit from creating brand messaging guidelines with us.
✔️ Brand style guide was created pre-pandemic or is otherwise outdated.
✔️ Team has never documented elements of your strategy, like your voice & tone.
✔️ Content has no recognizable voice. If your brand’s name weren’t attached, readers wouldn’t know your posts are yours.
✔️ Audience can tell when different posts or pieces of content are written by different team members.
The Editorial Toolkit helps your team align your content strategy. If you want to streamline your operational processes as a content team, check out our content marketing workflow guidelines.
About Aha Media Group, Your Content Marketing Partners
Build your brand messaging strategy with a team who knows healthcare inside and out. Aha Media Group has helped hospitals and healthcare organizations create content that resonates since 2004. Your message can change a patient’s life — we help you deliver it.
Trusted by 140 Hospitals & Healthcare Organizations
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