Areas of Expertise

Hospital Content Writing

Working with your stakeholders, we develop award-winning hospital content
that makes you and your doctors happy.

Helping Improve Patient Lives in Hospitals

Your mission is our mission.

Patients seeking treatment in hospitals have complex needs and potentially life-threatening illnesses. Through clear hospital content writing, you can answer pressing questions, help patients find and access the resources they need, and support operational initiatives.

Build a content strategy that ensures patients have the answers they need — when and where they need them.

Our Hospital Clients

web content writing testimonial from Franciscan Health

People Are Complex. Hospitals Are, Too.

Crafting content that is consistent, coherent and compassionate takes organization, expertise and empathy. Your content needs to be patient-centric and deliver the messages, resources and hope patients need at the right time.

Hospitals tend to be hierarchical organizations, with a structure that confounds marketers. Doctors, often with little marketing experience, frequently set the tone and pace of marketing projects. This approach can pose multiple challenges, particularly surrounding web content development.

Since our team of project managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Through hospital content writing, our goal is to educate everyone around the table and build consensus about your objectives so everyone feels comfortable with content development moving forward.

We also understand the unique pressures that hospital marketers face as they navigate these complex relationships. We have our own methodology for working on content strategy within complex organizations like yours. We bring thoughtfulness and sensitivity to ensure a successful content development project.

Healthcare Expertise

Deliver content to your doctors and patients that is both accurate and easy-to-read. Work with a team that understands the complexity of the medical field.

Clear & Consumable Content

When you’re creating content around complex, potentially frightening topics means clarity, plain language and readability are all the more important.

Hospital Awareness

Inside the healthcare field, hospitals reign as incredibly complex and vital organizations. Ensure the content you produce for patients meets the standards of your operation and initiatives.

Patient-Centric Content

Ensure patients are the focus with content crafted for them. Whether you need a single blog or a new marketing strategy, we always put the patient at the heart of the content we write.

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

Aurora Health Uses SEO Content to Increase Engagement

See how Aurora Health increased patient engagement with the launch of a new search-engine optimized website.

Read Full Case Study

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Increase in User Engagement

Employees

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Increase in Find-a-Doctor Submits

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More Time Spent On Page

Have Hospital Content Writing Needs? We’ve Got You Covered

Web Content Writing

Connect with your target audience and drive engagement with conversion-focused website copy.

Content Marketing and Strategy

Learn how we perform deep-diving research and develop a customized strategy to reach your goals.

Content Training and Workshops

Get leading-edge, actionable and (dare we say it) fun training that educates and motivates your team to create great content.

Resources

Transform Your Hospital Marketing Strategy

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Contact Ahava for a content workshop

Improve Your Hospital’s Content Strategy

Give patients in your network access to the information and resources they need.

Let’s talk about your hospital’s content marketing