Areas of Expertise
Hospital Content Writing
Working with your stakeholders, we develop award-winning hospital content
that makes you and your doctors happy.
Helping Improve Patient Lives in Hospitals
Your mission is our mission.
Patients seeking treatment in hospitals have complex needs and potentially life-threatening illnesses. Your goal is to create content that answers pressing questions, helps patients find and access the resources they need and supports operational initiatives.
Build a content strategy that ensures patients have the answers they need — when and where they need them.
Our Hospital Clients
People Are Complex. Hospitals Are, Too.
Crafting content that is consistent, coherent and compassionate takes organization, expertise and empathy. Your content needs to be patient-centric and deliver the messages, resources and hope patients need at the right time.
Hospitals tend to be hierarchical organizations, with a structure that confounds marketers. Doctors, often with little marketing experience, frequently set the tone and pace of marketing projects. This approach can pose multiple challenges, particularly surrounding web content development.
Since our team of project managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Our goal is to educate everyone around the table and build consensus about your objectives so everyone feels comfortable with content development moving forward.
We also understand the unique pressures that hospital marketers face as they navigate these complex relationships. We have our own methodology for working on content strategy within complex organizations like yours. We bring thoughtfulness and sensitivity to ensure a successful content development project.
Deliver content to your doctors and patients that is both accurate and easy-to-read. Work with a team that understands the complexity of the medical field.
Clear & Consumable Content
When you’re creating content around complex, potentially frightening topics means clarity, plain language and readability are all the more important.
Inside the healthcare field, hospitals reign as incredibly complex and vital organizations. Ensure the content you produce for patients meets the standards of your operation and initiatives.
Ensure patients are the focus with content crafted for them. Whether you need a single blog or a new marketing strategy, we always put the patient at the heart of the content we write.
Have Hospital Content Needs? We’ve Got You Covered
Web Content Writing
Connect with your target audience and drive engagement with conversion-focused website copy.
Content Marketing and Strategy
Learn how we perform deep-diving research and develop a customized strategy to reach your goals.
Content Training and Workshops
Get leading-edge, actionable and (dare we say it) fun training that educates and motivates your team to create great content.
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