Areas of Expertise
Hospital Content Writing
Working with your stakeholders, we develop award-winning healthcare content that makes you and your doctors happy.
Helping Improve Patient Lives in Hospitals
Your mission is our mission.
Patients seeking treatment in hospitals have complex needs and potentially life-threatening illnesses. Through clear , you can answer pressing questions, help patients find and access the resources they need, and support operational initiatives.
“We need to stop interrupting what people are interested in and be what people are interested in,” says Craig Davis, Former Chief Creative Officer at J. Walter Thompson. This applies to healthcare marketing, too.
Marketers at hospitals and health systems need to get in front of audiences with content marketing that’s relevant, helpful, and trustworthy. Use empathetic hospital content writing to create relationships with audiences before they need an appointment or procedure. Stay top-of-mind so when it comes time to make important health decisions, they think of you.
With help from the Aha Media team, we can build a that ensures patients have the information they need – when and where they need them.
Our Hospital Clients
People Are Complex. Hospitals Are, Too.
Crafting that is coherent and compassionate takes organization, expertise and empathy — something an experienced understands. Your needs to be -centric and deliver the messages, resources and hope patients need at the right time.
Hospitals tend to be hierarchical organizations, with a structure that confounds marketers. Doctors, often with little experience, frequently set the tone and pace of projects. This approach can pose multiple challenges, particularly surrounding development.
Since our team of project managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Through , our goal is to educate everyone around the table and build consensus about your objectives so everyone feels comfortable with moving forward.
We also understand the unique pressures that hospital marketers face as they navigate these complex relationships. We have our own methodology for working on within complex organizations like yours. We bring thoughtfulness and sensitivity to ensure a successful or project.
Healthcare Industry Expertise
Deliver content to your doctors and patients that is both accurate and easy-to-read. Work with a team that understands the complexity of the medical field.
Clear & Consumable Health Writing
When you’re creating content around complex, potentially frightening topics means clarity, plain language and readability are all the more important.
Inside the healthcare field, hospitals reign as complex and vital organizations. Ensure the you produce for patients meets the standards of your operation and initiatives.
Ensure patients are the focus with content crafted for them. Whether you need a single blog or a new marketing strategy, we always put the patient at the heart of the content we write.
Award-Winning Content for Hospitals
Clear Content Creation With a Definitive 10-Step Process
Content workflow and governance is one of the biggest challenges faced by marketing directors and content strategists. Using our 10-phase approach to project success, everyone on the marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.
Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.
Full Website Rewrite? No Problem
Your website needs to accurately reflect your organization as it is now. If your physicians are using new treatment techniques, if your building got a redesign, if you’ve got new diagnostic equipment, or if it’s just been a while — it’s time for a content overhaul.
Rewriting an entire hospital website might seem overwhelming, but we’re here to help. Our team of medical writers and editors have experience creating content for hospitals (and websites) of all sizes. No project is too large.
If you’d like to learn more about how we approach content rewrites for large website redesigns, reach out to us.
Have Hospital Content Writing Needs? We’ve Got You Covered
Medical Content Writing
Connect with your target audience and drive engagement with conversion-focused website copy and .
Content Marketing and Strategy
We enhance your by performing deep-diving research and develop a customized strategy to reach your goals.
Content Training and Workshops
Get leading-edge, actionable and (dare we say it) fun training that educates and motivates your team to create great content.
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