Areas of Expertise

Hospital Content Writing

Create clear healthcare content that captures and nurtures your healthcare audiences.

award-winning content creation

Helping Improve Patient Lives in Hospitals

Hospital marketers juggle diverse audiences: consumers, internal and external physicians, staff and executives. You also manage multiple projects, deadlines and demands. You need content creators who understand these unique audiences and stresses.

Our team works with the best and largest hospitals and health systems nationally. In fact, hospitals were our first healthcare clients, and we’ve set some of the best practices for our industry in content and content strategies.

Whether it’s a service line rewrite, a complete redesign or patient stories, we have proven experience in bringing content success. And if you need blogs, social media posts or email newsletters — we can do it all.

Since our team of account managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Through hospital content writing, our goal is to educate everyone around the table. We build consensus about your objectives, so everyone feels comfortable with medical content creation moving forward.

Our Hospital Clients

web content writing testimonial from Franciscan Health

People Are Complex. Hospitals Are, Too.

Crafting content that is coherent and compassionate takes organization, expertise and empathy — something an experienced medical writer understands. Your content needs to be patient-centric and deliver the messages, resources and hope patients need at the right time.

Hospitals tend to be hierarchical organizations, with a structure that confounds marketers. Doctors, often with little marketing experience, frequently set the tone and pace of marketing projects. This approach can pose multiple challenges, particularly surrounding web content development.

Since our team of project managers, writers and editors works in these situations every day, we understand how to approach doctors and administrators and gain stakeholder buy-in. Through hospital content writing, our goal is to educate everyone around the table and build consensus about your objectives so everyone feels comfortable with medical content creation moving forward.

We also understand the unique pressures that hospital marketers face as they navigate these complex relationships. We have our own methodology for working on content strategy within complex organizations like yours. We bring thoughtfulness and sensitivity to ensure a successful healthcare content writing or social media project.

Healthcare Industry Expertise

Deliver content to your doctors and patients that is both accurate and easy-to-read. Work with a team that understands the complexity of the medical field.

Clear & Consumable Health Writing

Creating content around complex, potentially frightening topics means clarity, plain language and readability are all the more important.

Hospital Awareness

Inside the healthcare field, hospitals reign as complex and vital organizations. Ensure the medical communication you produce for patients meets the standards of your operation and initiatives.

Patient-Centric Content

Ensure patients are the focus with content crafted for them. Whether you need a single blog or a new marketing strategy, we always put the patient at the heart of the content we write.

Award-Winning Content for Hospitals

award-winning healthcare marketing firm
content from an award-winning healthcare digital marketing agency
Aha Media Group client awards
HDM award winner

Clear Content Creation With a Definitive 10-Step Process

Content workflow and governance is one of the biggest challenges faced by marketing directors and content strategists. Using our 10-phase approach to project success, everyone on the marketing project team is engaged and knowledgeable about project goals, responsibilities and timelines.

Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.

UCLA health

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

How UCLA Got Real Results With Audience-Centric Content

The UCLA Hospital and Health System, based in Los Angeles, experienced increases across all metrics to their blog and social media channels with a combination of newsjacking, personal patient stories and original blog content.

Read the Case Study

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More page views

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Rise in submitted stories

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Increase in direct traffic

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New search engine referrals

Ahava Leibtag speaking

Full Website Rewrite? No Problem

Your website needs to accurately reflect your organization as it is now. If your physicians are using new treatment techniques, if your building got a redesign, if you’ve got new diagnostic equipment, or if it’s just been a while — it’s time for a content overhaul.

Rewriting an entire hospital website might seem overwhelming, but we’re here to help. Our team of medical writers and editors have experience creating content for hospitals (and websites) of all sizes. No project is too large.

If you’d like to learn more about how we approach content rewrites for large website redesigns, reach out to us.

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

Aurora Health Uses SEO Content to Increase Engagement

See how Aurora Health increased patient engagement with the launch of a new search-engine optimized website.

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Increase in User Engagement

Employees

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Increase in Find-a-Doctor Submits

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More Time Spent On Page

Aha Media was a seamless content partner and an extension of our team. Because they have dedicated account managers keeping track of deadlines, they delivered excellent work on time, every time. Their attention to detail was remarkable. They were always responsive, accountable, and I didn’t have to manage them or the process at all. Their content exceeded my expectations, our leadership and our providers’ expectations and delivered results. Our average bounce rate has dropped by 10%, and the average time spent on our page has doubled. We couldn’t be more thrilled with our new web content!
Lauren Smith
Lauren Smith
Manager, Marketing & Communications at UT Health San Antonio MD Anderson Cancer Center

Have Hospital Content Writing Needs? We’ve Got You Covered

Create custom content experiences.

Content Writing

Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.

content strategy

Content Strategy

Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.

content writing training

Content Training

Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.

Resources

Transform Your Hospital Marketing Strategy

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ahava leibtag of aha media group

Improve Your Hospital’s Content Creation

Give patients access to the health content and resources they need,
written by an experienced
healthcare writer.

Let’s talk about your hospital’s content marketing