Category: Digital Strategy

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?” That’s the question Joe… Read more

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having a better guest for this special occasion. In this episode, Jay Baer, the founder of Convince & Convert and one of the premier content marketing thought leaders join me. We discuss why emotion needs to… Read more

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to be deliberate about who you work with, how you apply that, what you’re driving traffic to and if you’re honoring the attention to the visitor. You have to determine if you are responsibly using your… Read more

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than ever before. People expect more out of what they can do online, from making appointments, accessing health records and continuing with the telehealth they experienced during the pandemic. “Once we get over mental or attitudinal… Read more

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know throughout the pandemic. Between educating the public, sharing knowledge with frontline workers, and providing health and safety protocol information to all staff members, hospital marketers have never been stretched as thin or have a more… Read more

What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of the first cases of multi-system inflammatory syndrome in children or MIS-C, a pediatric disease believed to be linked to COVID-19. Sarah Sanders, Senior Vice President and Chief Marketing Officer of Nemours explains how they handled… Read more

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their coronavirus resource center and dashboard have helped countless organizations and individuals track the status of COVID-19 in real-time. Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins, explains the thoughtful decision-making behind one of… Read more

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mount Sinai’s healthcare marketing team created content to support patients,… Read more

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization that they need to name things differently. They need to provide content differently… People are asking questions that are not highly-medicalized or in a clinical way,” says Carrie Liken, Head of Industry, Healthcare at Yext…. Read more

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past 6 months. Between the COVID-19 pandemic and the Black Lives Matter movement, many brands fell back on “safe” messaging instead of adding their unique voice and perspective to the issues.