A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Category: Digital Strategy
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience […]
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Voice Search Optimization for Healthcare Content
What Healthcare Marketers Need to Know About Voice Search Voice will change the delivery of care, and it begins with […]
Getting Your Content Ready For Voice Search
Are you ready for voice search? We’re so excited to deliver the newest–and what we think may be the greatest–information […]
Cure Social Media Fatigue With These Trends
70% of Americans use social media. Every single day. But do their eyes glaze over while scrolling past your hospital […]
Taking Your Content Team Virtual: Best Practices for Right Now
In this new reality, how can you ensure your team can continue to produce excellent content and create trust with […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
7 Unbreakable Rules for Digital Strategy Success
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
![[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-19-Video-Thumbnail.png)
[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly
What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]
![[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-18-Video-Thumbnail.png)
[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]
![[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-10-Video-Thumbnail.png)
[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]
![[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-9-Video-Thumbnail.png)
[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. […]
![[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-7-Video-Thumbnail.png)
[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]
![[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-6-Video-Thumbnail.png)
[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19
What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given […]
![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
