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Category: Digital Strategy

Creating Video Content? 4 Reasons to Consider Animation

Animation isn’t just for kids anymore. Although “animated videos” may conjure memories of munching on cereal while watching Saturday morning cartoons, these types of videos help people understand more “grown up” topics such as vascular surgery and incision cleaning. You know how essential video marketing is for your organization, since users retain 95% of video… Read more

5 Examples of Senior Living Orgs Lighting Up Instagram

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

5 Steps to Get Your “Off the Rails” Project Back on Track

We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced on time and under budget. (By the way, that image is as dreamy to me as pizza without the carbs.) But then you find yourself with a hurdle: Uh-oh, the stakeholder isn’t responding. Oh gosh,… Read more

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more

5 Hospitals Crushing it on Social Media

Is someone searching your hospital on social media going to be wowed by what they find — the warmth, reassurance and sparkling personality? If the answer is no — fret not, we’re here for you! These social media tips for hospital marketers will help you power up your social channels and attract new consumers. And… Read more

What’s The Best SEO Content Length for Your Healthcare Site?

When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of… Read more

The Marie Kondo Method to Declutter Your Website Content

If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari method. As you may have heard from one or two (dozen) friends on social media, the Netflix show “Tidying Up With Marie Kondo” is all the rage right now. I watched the first episode recently…. Read more

How Artificial Intelligence Will Impact Your Healthcare Website

Your kid wakes up with an earache on a Saturday. “Alexa, where’s the closest Urgent Care?” You ask rather than type because your voice assistant is faster than your nimble thumbs. And even better: Once Alexa gives you a result, you see the website has a virtual assistant ready to help. Score! No digging through… Read more

How to Increase Website Traffic: Newsjacking + Fresh & Repurposed Blog Content

Want to apply hot rocket fuel to your content in 2019? Sounds hard? Not at all. And best part? You don’t have to sacrifice quality and you can offload some of your efforts on to your audience. WHAT? What is this sorcery you speak of? With a little planning, you can ignite your content, readership… Read more

10 Most Popular Aha Media Group Marketing Blogs of 2018

So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. We covered everything from stakeholder interviews to crutch words to conversational writing, with a little Bruno Mars thrown in. I’m constantly in awe of our team’s ideas and expertise. These marketing blogs are full of… Read more