Website Redesign Coming Up? Start With a Solid RFP
A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed […]
A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed […]
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
Updated April 2023 Keeping the content engine churning is no small feat. You have to manage content across your organization’s […]
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
You want to write a great B2B healthcare case study. One that really stands out — a case study that […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience […]
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
70% of Americans use social media. Every single day. But do their eyes glaze over while scrolling past your hospital […]
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]