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Category: Digital Strategy

Don’t Tank Your SEO: Choose the Right Keywords

Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s easy to feel overwhelmed by the suggestions. Do you go with the most popular item, even if it doesn’t quite fit your needs? What if you spot a great match but then realize it only… Read more

8 Financial Services Companies Crushing It on Instagram

Everybody and their cousin (and their friend who’s really into multi-level marketing) has a Facebook page. Which means it’s easy for a brand’s marketing efforts to get drowned out – no matter how good they are. On Instagram, however, engagement rates remain high. One study found the platform had 58 times more engagement than Facebook…. Read more

Top 3 Trends from Content Marketing World

I was lucky enough to attend the Content Marketing World convention this month in sunny Cleveland. The best and the brightest content marketing minds converged to share their learnings, promote their accomplishments and tried desperately (and fruitlessly) to run into Tina Fey, the keynote speaker. These were the trends I observed over 3 days spent… Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

8 Proven Ways to Help You Stand Out on Twitter

Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve got audience engagement in spades. What’s their secret?” If your answer is yes, you’re not alone. Many organizations aren’t optimizing their Twitter account. It’s easy to think of Facebook or Instagram as the “community” platforms… Read more

5 Ways to Use Your Content Again (and Again!) to Fill a Social Media Calendar

You love keeping your organization’s social media channels active and engaging. There’s nothing quite like sending out that tweet or Instagram post that really connects with your audience. (And isn’t it fun to watch the likes, comments and retweets rack up?) A Social Media Plan: Not as Scary as it Sounds Social media can’t be… Read more

Wrapping SEO into Your Content Strategy Process

“Our content isn’t really useful or valuable until people can find it. And so, it’s really important for us I think, as content strategists, to really embrace the best practices of SEO.“- Ahava Leibtag How do we make sure that we are wrapping SEO into our content strategy? Not only do we need to include… Read more

What Are the Most Helpful Kind of Audits?

Welcome to part four of our 4-part series about content auditing. You can catch up on last week’s post on “What am I supposed to do with an audit once I’ve done one? How do I make it matter within my organization?” This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What type of audit… Read more

How to Make an Audit Matter

Welcome to part three of our 4-part series about content auditing. You can catch up on last week’s post on “What usually surprises people about audits? (What side benefits can you expect?)” This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What am I supposed to do with an audit once I’ve done one? How… Read more

The Most Surprising Thing About Audits

Welcome to part 2 of our 4-part series about content auditing. (Catch up on last week’s post if you missed it: Who should conduct a content audit? And when’s the best time to do it?) This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What usually surprises people about audits? What side benefits can you… Read more