Category: Digital Strategy

[Video] Gini Dietrich of Spin Sucks: How COVID-19 Improved Marketers’ BLM Responses

What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing perspective, says Gini Dietrich of Spin Sucks. But the Black Lives Matter movement? That’s a different story. More brands stepped up their game, including North Face, who Gini has been following closely during the Facebook… Read more

[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience

What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. It’s intertwined with hospital operations by helping to fuel the customer experience. That’s one of the biggest learnings to come from the COVID-19 pandemic for Aaron Johnson, Senior Director of Digital Strategy at Penn Medicine…. Read more

[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing

What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. Hopefully, those lessons will carry over into our strategies for the long-term. On this episode of “What Did You Learn?”, I sat down with my good friend Ann Handley of MarketingProfs. We talked leadership in… Read more

Turn Hospital Website Content into Social Media Material: 10 Examples

You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website so users can find it in just a few clicks. But what if your audience isn’t looking there? Since the COVID-19 pandemic began, social media usage has ramped up. On Facebook, U.S. traffic to other… Read more

Why Your Healthcare System Needs a Digital Front Door

Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they visit. Find out how a “digital front door” can help you become the Amazon of healthcare.

On the Social Media Marketing Frontlines of COVID-19

This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. She’s sharing her experience as a healthcare marketer amid COVID-19.

Making a Match: 3 Reasons Patients Choose the Doctors They Do

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more

COVID-19 Answers for Patients With Cancer

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. My most recent chemotherapy appointment marked the first time I had visited my local hospital since the COVID-19 crisis began.

Prepare Content for the Other Side of the COVID-19 Curve

Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more

Improve Communication Between Healthcare Teams and Patients: 3 Strategies

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.

Have a question about copywriting or content strategy? Ask Ahava Anything!