Category: Digital Strategy

Why We’re Ungating All of Our Healthcare Content

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Charles Darwin said it. And we believe it. That’s why we’re making a HUGE change: We’re ungating our content. Gating Our Content Doesn’t Align With Our Mission Bottom line: We’re in the middle of… Read more

Catch Up on the Latest Episodes of “What Did You Learn?”

What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a fact because I’ve talked to more than 30 experts and influencers in my popular interview series “What Did You Learn?” I began this series in mid-2020. In each 15- to 20-minute episode, I talk with… Read more

Our Most Popular Healthcare Marketing Blogs of 2020

I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. Unsurprisingly, one key theme emerged in 2020: You wanted information on how to communicate about COVID-19 — and you appreciated hearing healthcare marketers discussing their experiences. But other themes emerged as well. People searched for… Read more

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?” That’s the question Joe… Read more

[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having a better guest for this special occasion. In this episode, Jay Baer, the founder of Convince & Convert and one of the premier content marketing thought leaders join me. We discuss why emotion needs to… Read more

[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to be deliberate about who you work with, how you apply that, what you’re driving traffic to and if you’re honoring the attention to the visitor. You have to determine if you are responsibly using your… Read more

[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than ever before. People expect more out of what they can do online, from making appointments, accessing health records and continuing with the telehealth they experienced during the pandemic. “Once we get over mental or attitudinal… Read more

[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know throughout the pandemic. Between educating the public, sharing knowledge with frontline workers, and providing health and safety protocol information to all staff members, hospital marketers have never been stretched as thin or have a more… Read more

[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM

What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of the first cases of multi-system inflammatory syndrome in children or MIS-C, a pediatric disease believed to be linked to COVID-19. Sarah Sanders, Senior Vice President and Chief Marketing Officer of Nemours explains how they handled… Read more

[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their coronavirus resource center and dashboard have helped countless organizations and individuals track the status of COVID-19 in real-time. Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins, explains the thoughtful decision-making behind one of… Read more