SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience […]
Category: Digital Strategy
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Voice Search Optimization for Healthcare Content
What Healthcare Marketers Need to Know About Voice Search Voice will change the delivery of care, and it begins with […]
Getting Your Content Ready For Voice Search
Are you ready for voice search? We’re so excited to deliver the newest–and what we think may be the greatest–information […]
Cure Social Media Fatigue With These Trends
70% of Americans use social media. Every single day. But do their eyes glaze over while scrolling past your hospital […]
Taking Your Content Team Virtual: Best Practices for Right Now
In this new reality, how can you ensure your team can continue to produce excellent content and create trust with […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
7 Unbreakable Rules for Digital Strategy Success
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
![[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-19-Video-Thumbnail.png)
[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly
What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]
![[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-18-Video-Thumbnail.png)
[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]
![[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-10-Video-Thumbnail.png)
[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]
![[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-9-Video-Thumbnail.png)
[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. […]
![[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-7-Video-Thumbnail.png)
[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]
![[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-6-Video-Thumbnail.png)
[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19
What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given […]
![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
Turn Hospital Website Content into Social Media Material: 10 Examples
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]
Why Your Healthcare System Needs a Digital Front Door
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Improve Communication Between Healthcare Teams and Patients: 3 Strategies
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
