Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
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Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Ramp Up Your Telehealth Marketing Efforts
During the last week of March 2020, telehealth visits increased by 154% compared with the same timeframe in 2019. Hospitals […]
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Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
5 Marketing Tips to Help Demystifying Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Consumerism in Healthcare Isn’t So Different After All: 5 Insights
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Ramp Up Your Telehealth Marketing Efforts
During the last week of March 2020, telehealth visits increased by 154% compared with the same timeframe in 2019. Hospitals […]
How to Be Clear During COVID-19
Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority.covid-19 plain language Right […]
