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You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]