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How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]

Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 […]

5 Pediatrician Healthcare Blogs You Should Read

You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]

AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks

Updated Jan 2024 Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks […]

Physician Marketing Strategies: Why Jargon Doesn’t Work

Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]

How to Create Healthcare Content for a Neurodivergent Audience

Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]

How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]

You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]

Successful Email Marketing Campaigns Using Process and Personalization

Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]

Doctors Blogging? A Wildly Successful Case Study

There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]

Why Knowing Your Endgame Is Everything in Hospital Email Marketing

Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]

Take Your Healthcare Email Marketing to New Heights

Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]

Behind the Scenes of Our Award-Winning Content

When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]

6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021

As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]

The 10 Best Hospitals on Instagram

A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.