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Tips for Creating Engaging Hospital Newsletters [EXAMPLES]

Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]

4 Steps for Marketing Your Hospital-Branded App — With Examples!

You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]

How Ungating Our Content Increased Downloads by 102%

In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]

Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions

A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]

Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study

You want to write a great B2B healthcare case study. One that really stands out — a case study that […]

5 Marketing Tips to Demystify Hospital Price Transparency for Consumers

Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]

Win Over More Patients: 4 Tips for Marketing Healthcare Convenience

“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]

Market Like a Healthcare Consumerism Pro: 3 Tips

COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]

Your Hospital & Consumerism: 5 Examples (such as Price Transparency)

Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]