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Cheatsheet: Healthcare Content SEO

Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]

Creating Content for the B2B Healthcare Customer Journey [4 Examples]

Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]

Aha Media Group Named One of the “Top 10 Medical Writing Service Providers of 2023” by Life Sciences Review

We are tickled hot pink to announce that Life Sciences Review named us one of the “Top 10 Medical Writing […]

10 Email Tragedies to Avoid in 2023

Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new […]

Optimize Your Healthcare Content: Understanding the 4 Types of SEO

To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]

It’s Time to Update Your Healthcare Customer Personas: Here’s How

January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]

Content Experts: Email Key in 2023

Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]

Stats You Need Before You Send Your Next Email

What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]

For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples

Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]

Should Your Hospital Be on TikTok? 5 Considerations

Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]

10 Healthcare Brands to Watch on TikTok

Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]

10 (+2 NEW) Essential Elements for Your Brand Style Guide

Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]

Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]

Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]

How to Use Physician Bios to Attract New Patients: 6 Examples

How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]

How to Market to Physicians: Is Medical Jargon the Answer?

Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]

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