The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

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Optimize Your Healthcare Content: Understanding the 4 Types of SEO

To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]

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It’s Time to Update Your Healthcare Customer Personas: Here’s How

January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]

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Content Experts: Email Key in 2023

Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]

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Stats You Need Before You Send Your Next Email

What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]

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For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples

Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]

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Should Your Hospital Be on TikTok? 5 Considerations

Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]

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10 Healthcare Brands to Watch on TikTok

Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]

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10 (+2 NEW) Essential Elements for Your Brand Style Guide

Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]

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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]

Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]

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How to Use Physician Bios to Attract New Patients: 6 Examples

How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]

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How to Market to Physicians: Is Medical Jargon the Answer?

Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]

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How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]

Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 […]

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5 Pediatrician Healthcare Blogs You Should Read

You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]

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AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks

Updated Jan 2024 Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks […]

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Physician Marketing Strategies: Why Jargon Doesn’t Work

Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]

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